The iTunes Halo Effect

ItunesiiThis is huge…According to TVWeek, television networks are beginning to see audience growth as a result of making their programming available through iTunes. The Office had its biggest rating yet. And NBC is attributing that new audience to iTunes. “The iTunes offering is bringing new audiences to the show that would not otherwise have watched, said Frederick Huntsberry, president of NBCU Television Distribution. Consumers have choices, and we are not reaching all consumers with one technology.” And it seems that NBC isn’t the only one seeing the potential in making their content available on new platforms. ABC is seeing growth in their audience for Lost and Desperate Housewives. Additionally, Adweek reports that MTV Networks is releasing programming from MTV, MTV2, Comedy Central Nickelodeon and the N today on iTunes. Talk about a revolution! Hang on, it’s going to be a wild ride. 

– Pete Lerma

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