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How can marketing make the world worth saving?

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One evening on August 1st, 2007 there was a sudden collapse of the bridge over Mississippi river which claimed the life of 13 people and 145 people was severely injured. Since this bridge connected interstate 35W with Saint Anthony Falls it was known as the busiest bridge in Minnesota which stood third in number. This was shown in the entire news channel as well as online just like you can get complete information about trading via top10binarydemo.com

To those affected by yesterday’s bridge collapse in Minneapolis, we offer our condolences and prayers.

The event gave me flashbacks about every big and terrible event that has occurred over the past ten years.

As social creatures, we crave to be in the know. Sometimes it makes me wonder, though. Is being in the know more important to many of us than just standing up and lending a helping hand?

To some, obviously not. As horrible as events like these are, there always seem to be people who will dive in the water — to risk life and limb — in order to save complete strangers.

What is that motivation? Where does it come from? And how can we become so brave and caring?

If we can figure that out, maybe we won’t be tempted to rely on corrupt sports figures or politicians to be our role models. Instead, we can look to true heroes who toil in obscurity every single day, doing the little things that usually go unnoticed, but whose character and service to others shines brightly when tragedy strikes.

This heroism does not happen by accident. Although each moment in our lives is an opportunity to make the right choice, even if our past is littered with bad ones, heroism in this form is the usually result of a cultivated dedication to serving others.

It drives me nuts to think that the things we do as marketers rarely appeal to the better sensibilities that make man worth saving. We go with the cheap laughs. We buy slapstick.

If we wait until a tragedy occurs before we decide to take notice of the things people do to make the lives of others better, we’ll not nurture the seeds that give rise to the growth of such qualities.

How can you cultivate the character that engenders heroism?

It might be in creating a platform that allows others to share with each other; superior customer service might be the legacy you leave. In any case, it boils down to doing what is right and putting the needs of others above or on an equal plane with your own. – Cam Beck

Reconsidering Squidoo

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Last November I took a critical look at Squidoo, and I admitted that I didn’t understand how this could be considered valuable to most users.

Squidoo is a website which was developed by users and allowed people who use it to make web pages consisting of multimedia without the necessity of HTML knowledge. This website was used for writing articles and the articles were known as “lenses” which was coined by the founder Seth Godin. Find out here about HBSwiss review.

Today I have the bittersweet responsibility to admit my error. Squidoo has proved to me its value.

What changed my mind?

On Monday I will have to give a staff presentation to the agency for which I work, Click Here. I’ve never been nervous speaking in front of people, but I also am under no illusions that I am a “great” speaker (In fact, my execution normally rises to the level of “barely adequate”). However, knowing how changing that can impact my career, I endeavored to improve.

But where to start?

Curiously, I started at Squidoo, the platform I previously questioned. I figured I could use the expertise of someone who aggregated and intelligently organized a lot of information about public speaking. At the top of my search, I came across a very useful lens by speaking coach Lisa Braithwaite. So impressed was I by this lens, I subscribed to her blog.

With renewed appreciation for Seth Godin’s “post-bust brainchild,” I decided I would build a lens for Chip and Dan Heath’s book, Made to Stick (blog), based on my previous review. I was a bit sad when I found out that the URL I wanted to create the review was already taken by John W. McKenna (blog), but that he hadn’t done anything with the lens yet. Not certain why this was so, I pointed him to the analysis (PDF) I created for the book, and he graciously linked to it from his lens while he finishes his own analysis.

But something interesting happened when he changed his lens. He also linked to reviews he’s done on other business books (he has lenses for each one), and I discovered his work to be very thoughtful and concise. I will certainly consider reading the books he recommends (and, like Lisa, he’ll be added to our blogroll).

Squidoo’s tools make it easy for John to link to all of his reviews, and all one must do is have interest in one of them to have an entire world of new books opened to him.

If you happen to read this, Seth, I humbly apologize for my earlier error. I have seen the light.

For everyone else, if you’re interested in using Squidoo as a teaching tool, please consider visiting “How to Mentor through Lenses,” which was created by my brother, Gannon. If you’ve previously discounted Squidoo, I would encourage you to once again push the limits of your comfort zone and give it another try. – Cam Beck

I’m such a liar. But can you blame me?

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Terms of use or terms of conditions and terms of service all are the same. These are the set of rules declared by the service provider by agreeing to which you can use their service. Terms of the condition are a renunciation of using the website. This is a legal formality that is used by software companies. The company that provides services such as web browsers, search engines, social media sites and services for transportation use it for the purpose of legal issues.

At any point of time company that provides services can impose the terms and decline to provide service. However, the users have the option to impose by filing a complaint if they can prove that there was a violation of terms of a condition which has been harmful to them.

Contents In Terms Of Condition

The terms of condition has one or multiple concerning topics such as

  • The keywords definitions and idiom.
  • Users privileges and accountability
  1. Using the website properly and misuse is also defined.
  2. How the personal information is used is mentioned in the privacy
  3. Details about paying online for subscribing and becoming a member. Just like trading in mentioned in detail here and you can click for more info
  4. Conditions under which user account will be terminated.
  5. A procedure that you can follow to unsubscribe and how disagreements can be sorted out.
  • Limitations of legal responsibilities are mentioned clearly in case of any damage caused to the website by the user.
  • Sometimes some companies offer notification to the users if there has been a modification in the terms of condition; this also is included in the Terms.

I copied and pasted the “Terms of Use” into a Word document, only to discover that it spans for 17 pages — after I reduced the size of the text by 1 pt.

Of course I didn’t read it. Are you kidding me? Who would?

And since the number of people who would is so small as to render them statistically insignificant, why can’t companies who insist on putting us through this just use short, plain language?

Not to be mean, but this reminds me of the old joke that starts, “What do you call 50 lawyers at the bottom of a pool…” (See also Roger’s post on his efforts to get a patent). – Cam Beck

What’s Your Tagline?

Let’s have a little fun, shall we?

Today I’m starting a new meme. Here’s how it works. Pick 5 of your favorite bloggers (they don’t have to be *the* 5 favorites) and give each of them a tagline.

A tiny text that is used in entertaining which is intended to give a dramatical effect is known as a tagline. It is used to restate the phrase in the form of slogan that is pertaining to a particular person, or a group of people and sometimes in advertising a product. These taglines are very famous for creating the slogan for a particular brand. Taglines and slogans are used for marketing skills to advertise their brand. The main aim of creating a tagline for advertising a particular brand is to create a dramatic effect in the advertisement audio and video. By having a slogan for the product people will know that product very well and it will be registered in their mind. You can also see a lot of tagline in a trading website that has their explanation here. There are specialized companies who do the job of creating a tagline for the brands and their products.

You can pick more, if you wish, but each tagline should be unique, and it shouldn’t mimic the tagline that exists on the individual’s blog.

Participation is optional, so don’t feel like you are obligated to tag anyone else unless you just think it would be fun.

Roger von Oech – King of the Whacks

Lewis Green – [Heart] On

Tim Jackson – Ride

Paul McEnany – Shut Up and Listen

Mack Collier – Community is Power

– Cam Beck

P.S. I have now been tagged by Lewis and Ryan Karpeles in the “8 Random Things About Me” meme, but since I’m taking the meme literally, I’ve got to create a list large enough that the answers will be different each time I randomly select eight. Stay tuned.

Talk Amongst Yourselves

Showletter
I’m pleased to announce the availability of the collaborative book, The Age of Conversation, which was edited by Drew McLellan and Gavin Heaton and written by over 100 authors.

If you want to trade Bitcoins you require a broker who can give the Marketplace or platform to the traders, therefore, Coinbase came into existence. Just like forex trading robot which you can know about if you visit the website. Coinbase provides a place where traders can do their buying and selling of Bitcoins which is done by using Fiat money. Coinbase not only provides broker to the traders but also exchange and Bitcoin wallet.

Coinbase History

The founder of Coinbase were two people naming Brian Armstrong and Fred Ehrsam. It was introduced in the year 2012 which has its headquarters in California, San Francisco. Before going into proceeding and offer broker for buying and selling, it provided digitally operated wallet to store the bitcoins which could be done by users online. Providing service to almost 33 countries throughout the world Coinbase has become one of the largest broker platforms by the year 2017.

Most of the authors have blogs, but since there are over 100 of them, it can be intimidating to sort through. Mario has what I consider the most visually appealing treatment of the list, and if you’re looking for one, I commend this post to you.

But maybe this will save you a little trouble.

I have been to all of these blogs, and they are, every one of them, worth reading. If you would like to read these authors on a continuing basis, please download this XML file (right-click and “save as” file to download), and import it into your RSS reader. It contains the websites of all of the authors who contributed to the book, except four.

Three of the four not in that list include Steve Bannister, Pete Deutschman, and John La Grou, whose names on the list I have linked out to other websites, but not anything that has an RSS feed available.

The fourth on the list was AJ James, and I have to pay him a special mention here, since he had neither a blog link nor a website to point us to. I love his take on the topic, as his chapter is, not coincidentally, “The Art of Non-Conversation.”

When you get to my chapter in the book, you might notice that I have a great respect for people who usefully challenge conventional wisdom. AJ’s entry certainly fits that bill. – Cam Beck

 

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The Greatest Brand in America

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Yesterday I explained how Americans celebrate “Independence Day” on the wrong day of the year, and how what July 4, the day we actually pay homage to independence actually represents — not only to Americans, but also to all of humanity — something more meaningful than the simple declaration of a “separate and equal station” among the other nations of the earth. We celebrate Independence Day on July 4 because that was the day we adopted something worthwhile in the American experiment that began 231 years ago. We still believe in the promise of the American Dream.

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Looking at the prosperity and might of the United States today, it can be difficult to imagine — even to those of us who have studied the period at great length — that the success of the liberty experiment was considered a long-shot by the rest of the world. Sure, there were those who cheered us on, but to our founders’ more worldly contemporaries, the colonists were little more than rabble — soon to be dispatched by the superior breeding and resources of the old world.

Getting rid of the “independency” sentiment from the colonies was considered to be for the good of the colonies anyway, since never before in history had a representative government (termed “democracy” only inaccurately and derisively in those days) been successfully implemented for any long period of time. Experiments to that end always disintegrated into chaos. Thus, not only was independence never assured, but neither was the freedom our founders claimed to be God’s will for mankind.

Indeed, for all of human history, though all of the enlightenment philosophers from Augustine to Locke to Voltaire spoke of how the natural state of man was to be free, countries were ruled, not by consent of the governed, but by coercion and the “Divine Right” of hereditary rule. Yet for all of the enlightened thinking that gave rise to the nation that would become a bastion of freedom, the promise of that freedom would take nearly another hundred years before the country could free itself from the lure of slavery.

They understood that the logical conclusion of their philosophy condemned them, but that did not stop them from standing foursquare with the truth of that philosophy.

The parallels between the struggles of the founders and our own should not be overstated, but they are unmistakable. Like them, we also long for justice in our daily affairs, and we normally interpret that to mean, among other things, we be free to pursue happiness.

Happiness, they understood, was never assured, but rather a worthwhile goal that required guarantees of life and liberty to continue in the pursuit. Likewise, when we pursue our own dreams that we believe will lead to our happiness and a better life, we will more often fail than we will succeed, just as our forebears failed periodically. But we get back up and we keep trying, because the goal is ultimately worthwhile to all of us. That is the American Dream.

Our founders also believed that government needed to operate in service to the people, not personal ambition or because of who their fathers were. Just so, our success in pursuit of our dreams is entirely dependent upon providing others what they need, not simply seeking what we want, and understanding that they are at liberty to decline our service, just as we are at liberty withhold it.

Of course, we do so for our own reasons, but also at our own risk. Our ancestors eventually paid — mightily — for their failure to eliminate every last vestige of evil from their social structures. In many ways, we are still paying today from those very same failures (and I firmly believe we are not yet and may never be done). And we also pay, as individuals, for ignoring the needs of our clients, customers, and neighbors.

Even so, we can make a vast difference in this world by holding firm to the truth that might even condemn us, for doing so gives our posterity the capacity to understand and overcome our failures, just as our founders had the wisdom and courage to do for their country. We can also make a big difference by understanding that we cannot mandate the happiness of any segment of society through unwelcome measures, but we can aid in the pursuit of happiness by at least attempting to be of great service to our neighbors — even if that means we must do so one person at a time.

The duty enjoined on us by the freedom we are promised to pursue that happiness is the greatest example we have to offer the world, and thus its indefatigable pursuit and faithful execution is the greatest brand in America.

Happy Independence Day, America. Make the most of it. – Cam Beck

Happy Independence Day

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July 2nd is Independence Day in America. Two-hundred thirty-one years ago, the Second Continental Congress passed a resolution introduced by John Adams and Richard Henry Lee that stated:

“Resolved: That these United Colonies are, and of right ought to be, free and independent States, that they are absolved from all allegiance to the British Crown, and that all political connection between them and the State of Great Britain is, and ought to be, totally dissolved.”

The independence day of United States is also known as 4th of July and July 4th. This is a government holiday given by the US to mark the celebration of declaring Independence. It was proclaimed on July 4, 1776, that the Thirteen Colonies of America as a new nation. This post will tell you about reviewing robots.

Don’t believe me? Take these words, penned by John Adams in a letter to his wife, Abigail, on July 3rd, 1776:

“The Second Day of July 1776 will be the most memorable Epocha, in the History of America. . . . It ought to be solemnized with Pomp and Parade, with Shews, Games, Sports, Guns, Bells, Bonfires, and Illuminations from one End of this Continent to the other from this Time forward forever more.”

One can forgive Adams for being a little anxious. The colonies were already, for all intents and purposes, in rebellion against the crown of England for what they considered to be “a long train of abuses and usurpations,” passing a resolution to this effect left them more than a little exposed as functional traitors to their mother country. The sentiment of their fate was best summarized in Ben Franklin’s words of about the same time, “We must indeed all hang together, or, most assuredly, we shall all hang separately.”

Yet, in spite of the deed being performed two days earlier, Americans celebrate their “separate and equal station” with the other nations of the earth on July 4. This is not a misreading of history, but rather a recognition that the power to enact such resolutions is inferior to the duty to those who grant such power.

July 4 was the day the language of the Declaration of Independence was adopted. This is the day the elected upstarts of North America railed against unrepresentative government. This is the day they declared a philosophy by which they would be governed. In part, it stated upon Whose power people were granted their rights, the limits of earthly power, and the logical remedy for abuses of power. Perhaps most memorably, the Declaration of Independence also declared the purpose of government was to secure the unalienable rights to life, liberty, and the pursuit of happiness of those on whose authority they relied to perform acts such as those passed on July 2, 1776.

And that is far more weighty and meaningful than the deed itself, for it gives us a clearer picture of a norm to which we can refer if we wish to right ourselves again, should we ever lose our connection with that understanding.

Likewise, what we do as marketers needs to follow a similar model. We need a standard… a norm we can point to and objectively understand whether our actions are right or wrong. We need to know in our bones that we are here to serve others, not our own selfish whims, and we must see that just because we can do something doesn’t mean we should.

But not to lose sight of just how remarkable what the founders of the United States did, just because something has never been done before — and just because there is significant risk — doesn’t mean it should never be. Having a normative standard to which you can refer when making decisions just helps ensure that when you do step out onto a limb, you are at least right to do so.

What is your mantra? – Cam Beck

Going For Broke – When It Matters Most

Thanks to Scott Monty for pointing out this little gem.

The contestant, Paul Botts, a mobile phone salesman (apparently, among other things) could have woken up that morning and decided not to take a risk and live for that moment. Here’s hoping he takes more risks. – Cam Beck

He was the winner of Britain’s Got Talent show.

One of the most famous talent show in the United Kingdom is Britain’s Got Talent. It is a British TV show which is a competition between talented people of Britain. just like other shows, this is the franchise of Got Talent franchise. This show was started in the year of 2007 which was telecasted by the ITV channel. It consisted of 2 producers the Thames and Syco entertainment production. This show had the host name Anthony McPartlin and Declan Donnelly. There was another part of this show known as Britain’s Got More Talent which was telecasted in ITV2 channel.

The show consisted of people who came from all around Britain who had some unique talent to show to the people to win the prize. There was no age limit to participate in this show anyone could come for the auditioning on the show. The way this show was that people could audition to showcase their talent in front of a couple of judges who will decide whether or not that particular person could go to the next level. Click on the following link. The group of jury consisted of

  1. Amanda Holden
  2. Simon Cowell
  3. Alesha Dixon
  4. David Williams

The people who got selected in audition are further sent to the semi-final round who would compete with other groups to go to the finals. The two winners of the semi-finals round would then go to the finals and compete with each other to win the show. The auditions were pre-shoot and telecasted on TV whereas the semifinal and final rounds were live telecasted. After winning, the prize comprised of cash that would change every year. Not only this, but they would also get a chance to show their performance to the Royal family at the Royal Variety Performance. This was a great honor for the winner because their performance had the audience from Royal Family which included Queen Elizabeth II and Prince of Wales. So far there have been 11 seasons of Britain’s Got Talent with 11 winners. There are Winners from all the different sections like music, amusing acts, singers, dancers, and people who perform extraordinary magic.

One Question About Marketing Largesse

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What in the world did the Olympic Committee get for $800,000 that it could not have received for $800?

The Olympics that was held in the year 2012 saw a lot of controversy pertaining to the logo design for the sports event. This Olympics was held in London which has a logo filled with colors inside which it had Olympic rings and London mentioned in it. But many people did not like this present day design and did not accept this logo. Designing this logo started 6 years early itself. A company that designs logos known as Walff Olins was given the task. When this logo was disclosed in the year 2007, there was a petition passed by Great Britain to get the view of citizens about it. As a result, there were around 48000 people who signed it that they did not like it because of which a logo that had cost around £400,000 was discarded and designed again. Lord Sebastian Coe, however, had a different view of a point since he was trying to defend the logo. Learn the facts here now about trading.

I don’t care if it was objectively the best logo in the history of mankind, it’s not the logo that makes the brand, and thus it’s not going to be worth $800k. How many world-class Olympic athletes could have been trained for $799,200? It seems that would have gone further to advance the brand than a logo — bad or good.

Here are some more detailed takes on it. If you haven’t yet, I encourage you to check them out.
David
Scott
Lewis
Mack
Seth

– Cam Beck

P.S. As an aside, does anyone not know where the 2012 Olympics will be held? I’m not one to advocate being intentionally bad for the sake of getting noticed and to get the message out, but does anyone think that might be an issue at play here?

Update: Valeria has picked up on this last theme and ran with it. In her mind, the conversation generated by this logo was worth the expense.

As I said on Mack’s blog, I don’t think the logo will hurt the brand of the Olympics, since brands aren’t built on logos, and as I said here, it’s of some note that THERE IS NO QUESTION where the 2012 Olympics will be held — so I think it’s clear that London is getting some great mileage from this “controversy.” However, my original question, “What in the world did the Olympic Committee get for $800,000 that it could not have received for $800?”… still stands. 🙂

What’s Cool?

Bookcover_2Following in Cam’s footsteps, I’ve decided to review a book that. Full disclosure, one of the author’s advertising agency reps contacted us and sent us a copy. So here’s the summary according to the authors:

About the Author Noah Kerner

He started his career as a musician when he was a teenager. When he was 14 years he started going to nightclubs all over the country in order to start his professional life as a DJ. He started performing as DJ who performs on the stage for celebrities like Jennifer Lopez and many more. Here is their website that has reviewed about binary options trading.

“Cool isn’t just a state of mind, a celebrity fad, or an American obsession — it’s a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? “

I’m a little cynical when I first heard about the book. All I need is a book out there saying that “you too can have your own subservient chicken with these three easy steps”. I was pleasantly surprised when the authors came clean

Chapter 1 – The iPod of My Industry – Whatever they did, I want that

Everyone wants to copy someone else’s success. In the places I work, I hear this all the time.  We want to be like X, can you make us one of those Y. The problem is, it isn’t a formula. There are different ways to get.

The book points out the rise of Grey Goose vodka. Sidney Frank, the man who built Grey Goose vodka. Mr. Frank developed a plan to market Grey Goose by going against conventional wisdom. He priced his product at nearly two times what other vodka brands charged, packaged his product in frosted bottles and crated containers like those used to ship fine wine. Grey Goose became a status symbol in clubs all across the world. Not bad for a product that is, by definition orderless and tasteless.

Chapter 2 – Ordering in – why outsourcing vision doesn’t work…

Know your audience and know what ‘cool’ is to them. No, I mean really know your audience. A lot of times companies outsource their brands to advertising agencies. They expect them to define who they should appeal to, what the message should be and, ultimately, who they are. The problem is that if your organization doesn’t who they are, then really, why are you in business? If you don’t understand your customer, then you’re doomed. And knowing your customer doesn’t mean running a bunch of focus groups or customer surveys, it means spending time in their world.

In this case, take a look at Tony Hawk. If someone from the outside had consulted on “building his brand” it probably would have involved black t-shirts, goatees and overly produced commercials. Instead, Tony Hawk’s brand does what Tony does best on his skate board.

“If a business is so badly lit then you can’t see cool when it’s sitting right inside the organization, is there a point in going out and chasing it?”

So far I’m impressed. Stay tuned for chapter three and four. Check out the Chasing Cool site. – Paul Herring

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