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Grow and Change to Keep Relationships Strong

Creating Passionate Users pithily portrays how companies treat people before they are customers and afterwards. The pictures are more entertaining, but the gist of the article is this:

Before you become a customer, the company will do nearly anything to court you. After, you are treated like a commodity. This maxim is demonstrated in the difference between how prospects are treated by sales reps and how customers are treated by technical support.

The graphics are accurate as metaphors of chronologically linear relationships, but the goal should not be, as the author states, to stay the same. It is not only permissible, but preferable to grow and change in ways that pleasantly surprise the customer.

Customer service is one of the biggest driving factors in many industries. Without customers, no industry or company can survive!

The burden and responsibility are more on finance companies, to withhold the customers and give them a multitude of opportunities to grow, along with them. Now in the line is the cryptocurrency that is creating waves in the market.

There are many trading sites and software’s that use the digital currency for trading and lets you make money through it. But, not all are genuine; they aren’t concerned about their customers and their welfare. But, there are a few genuine ones too, who are more concerned about creating wealth for their customers. With too much risk in cryptocurrency, one need to choose the right company or platform to start the trading or investing on. Along with bitcoin, you also have Ethereum to be used for trading. This site will give you complete detail about it.

If a company stands pat and comforts itself with the belief that just because it has always been successful, that it will perpetually remain successful on the strength of the brand it built in the past, it will give way for a competitor to come in and offer something of greater value.  Far from being a virtue, remaining static will eventually bore the customer.

Customers don’t demand their product manuals be printed using the same expensive techniques as typical promotional materials. In fact, some might consider that a waste. However, they do demand that enough forethought put into them that they are easy to read and comprehend.

Accomplishing this feat only requires companies don’t treat people as commodities, but instead engage in a perpetual conversation that allows and encourages continuous feedback and improvement.

None of this changes what I think was the author’s central point, so this post is not meant to be a contradiction, but a complement. – Cam Beck

Sales Genie: Dumb Like a Fox

Every once in awhile… Okay, more than I’d like to admit… I get to see, hear, or read something that effectively teaches me I don’t know half as much as I think I do. I watched the ad and was flabbergasted. In no way, I thought, was this worth the $2.6 million they paid for it. I was tempted to leave open the possibility that the ad had such low creative value that it stood out and was memorable, but ultimately I didn’t think that mattered to anyone but advertisers.

The marketing and the advertising companies are the ones that are booming and will stay as the next generation evergreen industry. The way cryptocurrency is shaping up and its high potential to grow further, credit goes to media and marketing. Apart from bitcoin, we even have another digital currency called the Ethereum, which can also be traded similarly. You can see their explanation here.

In a marketing extravaganza where consumers look at advertisements as entertainment, this certainly would fall flat, right?

Well… not so much.

You see, the bean counters at figured they needed to add only 700 new subscribers (at $180 per month) to break even. Since the Super Bowl, they added 10,000. Had they spent millions of dollars in overproducing their ad in an effort to “brand” themselves, they could very well have muddied the ad, increased their costs, and decreased the ad’s effectiveness. Paul alluded to this on our last episode of DMZ… Some of these (Super Bowl) ads are creative and funny, but what good ist that if no one remembers the company?’s message is simple: If you’re a salesperson (and in our service economy, we have a lot of those), this product will help you succeed. Apparently that resonates with a lot of salespeople. 10,000 since the Super Bowl, in fact.

As for the “brand,” well, this is where the rubber really meets the road. Brand isn’t simply the warm fuzzy feeling you get from watching a great ad. Brand is, as Stan Richards says (The agency I work for, Click Here, is affiliated with The Richards Group), a promise. just brought in 10,000 subscribers willing to commit $180 per month in the hopes that this tool will help them grow their business. If it works, then their brand will be enhanced. If it doesn’t work, their brand will be damaged.

To the brand’s detriment, Paul also pointed out the site didn’t display right in Firefox, which was something, to their credit, quickly fixed.

I suspect that this site will be like a lot of tools salespeople use; it will work for some and not for others. If it works very well for some, they may even become evangelists. If it holds intrinsic value, then most of the people for whom it doesn’t work will realize that they are the problem, not the tool. However, if all it does is open up the flow of sales calls and junk mail to the same markets, it will fail miserably to build a good brand, and will go the way of the dot bombs of the 90s.

Whatever it is that we do as marketers, we tell ourselves that we constantly have to be cutting edge. We want to wow people with our message or in the way we deliver it, since that’s our job, but in reality, not everything has to be cutting edge to be effective. Sometimes it’s a simple message that people are dying to hear. In the case of, it was, “Work smart, not hard with our product.” Time will tell if they’re able to deliver on that promise.

This applies to websites as well. Eugene Loj points us to two low-budget websites that have worked well for their owners. We should resist discouragement wrought by this discovery. We just have to be careful about the lessons we draw from it. The websites are awful by a lot of ways we can measure success, and improving the websites’ design and content might just improve their businesses. But this should prove sufficiently that all websites don’t need pizazz. They don’t all need to be bleeding edge for its own sake.

I think we can say that it was the accountants, not necessarily the “expert” marketers, who won this round (and there are many rounds to go). But that just goes to prove Seth Godin’s maxim, that marketing is too important to be left to the professionals. – Cam Beck

Three Essential Qualities of Effective IA

It might seem strange that, as one of a few who contributes to the development of Information Architecture (IA) for my company’s clients, I’ve only written about it once before on this blog.

Blogs enable the content to reach many people as possible. They are getting more popular due to growing internet savvy people. This is a right platform to talk about the booming bitcoin and cryptocurrency trading and investment options. Many are under the impression that it’s not for the normal man, but in reality, you can benefit a lot from it. click for info about it.

The reason is that I’ve learned it to be one of the least appreciated (that is to say, least interesting) subjects for both clients and colleagues.

If websites were houses, IA would be the plumbing. It’s there, everyone understands conceptually it’s there, but it’s hidden, out of the way, taken for granted, and to be honest, no one wants to think too deeply about where it all goes after they flush, anyway. The only time it’s really noticed is if it doesn’t work. And then everyone gets upset.

In a society where sex sells, IA is the libido suppressant – whether it works or not. That’s partially why IA has been folded into a much broader category of “experience design.” This not only sounds more exciting, but it also reflects a holistic approach to web design, which is better anyway.

Still, upon Roger von Oech’s recommendation, I downloaded a couple of lectures from The Teaching Company – “Natural Law and Human Nature” and “Argumentation: The Study of Effective Reasoning.” I’ve been an advocate of Natural Law theory since I first read John Locke’s Second Treatise of Civil Government. I lent my copy out to a friend years ago and never got it back, so this was a perfect opportunity to reeducate myself on a complicated topic.

Through the course of the first lecture, the speaker raised three principles of Natural Law that I realized also apply to good IA – which, given my love for Natural Law, might also explain why I chose to become a practitioner of IA, as well.

1. Objectivity.
Some principles of objectivity are universal from site to site, no matter whom the IA professional is. Creating the means for accessible access to contact information comes immediately to mind. And in any case, the IA must exclude the biases of the person who created it in favor of the intended audience. As audiences differ, subjectivity isn’t excluded entirely, but it is subjectivity encapsulated in the biases of the intended audience, making it objective from a certain (and important) perspective.

2. Universality.
In general, what applies to the navigation and interface of one part of the site must also apply to the other areas of the site. Changes in the way the navigation works or the architecture is structured in random parts of the website render it difficult to learn. And where the competition is only one or two clicks away, you want users to immediately feel comfortable staying on your site, and they won’t if they can’t figure out how yours works because it changes all the time.

3. Intelligibility.
Every website has to have a certain consistent logic to it, and they must use words that are easily understood by the intended audience. Although not everyone cares enough to figure out the finer points of that logic, like plumbing, they’ll notice if it doesn’t work. Just because something is different doesn’t mean it won’t work, but it must be sufficiently logical in order to be understood by anyone, and its terminology must be driven by the audience.

None of this should discourage experimentation. Taking things like “objectivity” and “universality” too literally can very easily put you in an unimaginative rut. Just because navigation is commonly found on the left or top of a website doesn’t mean there aren’t solutions better suited to your audience and your organizational goals.

Just be smart about it.

If you are dying to try something, and you’re sure it has a chance to work, don’t be afraid to try it. Just make sure you can justify it according to the above criteria, and then put it in front of users to make certain it meets their criteria. In the end, that is the criteria that matters the most.

– Cam Beck

P.S. A tip of the hat to David Armano for encouraging bloggers to not only share their knowledge, but also to explain how they came to their conclusions.

Hey, Boston… Up Yours!


Perhaps it’s a good thing the tactics employed by Interference on behalf of Cartoon Networks’ Aqua Teen Hunger Forcemade their “billboards” look ambiguously like “bombboards” and caused such a ruckus, because it has made nearly everyone fail to notice — Hey, that son of a …. is flipping us off!

If you are new to the trading world then trusting just about any trading robot can be risky, as there are many fraudulent websites as well. When in doubt you can check out names, details as well as reviews of the best automated trading robots at Here you can get the most unbiased reviews as well as suggestions. The best automated trading robots can help minimize the risk and increase the profit percentage to a great extent.

At only 32, I don’t consider myself a fogey or a stick-in-the-mud, and as a former Marine, I have seen, heard, and used my share of vulgar language, but it seems to me that this deployment crossed a line that marketers should be more careful when crossing – if they have to cross it at all.

Now, I know the point of the board isn’t to flip off Boston in the same sense you or I would to Boston for being in a state that heralds Teddy Kennedy, John Kerry, and/or Mitt Romney. These days, someone giving the bird  is “just” a sign of defiance, an expression of attitude and perhaps a little antiestablishment. For some reason this impresses certain people.

But even if they used posters for the same effect, they’d have reached a lot of people who are not so impressed by the gesture as their intended audience. Sure, you built awareness for the program, but at what cost?

If you think I’m being a stick-in-the-mud, let me know… I’ll accept that. But before you do, try a little experiment. Walk into your boss’s office. Stand in front of his or her desk and “defiantly” flip the bird in your boss’s direction.

If you want to make it an apples-to-apples comparison, make sure you’re ambiguously dressed like a suicide bomber when you do it. Let me know how it goes.

I doubt Cartoon Network has heard the last of this. – Cam Beck

P.S. If you’ve not heard of this event and want to learn more, some of my favorite bloggers have already posted articles on it from their own perspectives: Ann, Lewis, CK, Drew, Stephen, and Jonathan. They’re all interesting reads. Check them out.

Update: Seth has also now weighed in on the subject with a keen insight you might expect from him.

Friends of Gavin – Last Day to Donate

A little more than a month ago, Noel Davies, the father-in-law of a friend to many bloggers was in a bad accident. The community of which he is a part banded together in order to offer words and prayers of good wishes and quick recovery on a blog Gavin created for Noel’s friends.

We always pray and wish that our lives turn out to be good, low on miseries and more on happiness part. But the reality is that our life is a mixed bag of things. Similarly, all the aspects of our life have both ups and downs. Even the finance products have their own share of ups and downs.

But, standing tall in both the cyclical movements is the best one, which will surely give you good returns in the long term. In the lines, we have Ethereum code that is a platform for cryptocurrency trading, which is found to be the best among the rest.

There are much other software’s and websites that claim to be genuine, but at the end are a scam. Ethereum code is not a scam, it’s a legit software that aims to give good returns with longer term.

Trading using cryptocurrencies is one among the alluring option that is available to the common man today. Unlike the regular trading, it completely based on the unlocking of codes and queries using supercomputers, else one need to buy it using physical currency. It is the first successful digital currency accepted at many places, including at the space.

We also set up a blog to collect donations through all of January so that we could bestow on Gavin a little respite from the ensuing medical bills.

January ends today.

Of course, just because we’re wrapping up our efforts doesn’t mean you have to stop being Gavin’s friend. However, in order to speed the money we’ve collected to where it will do the most good in a timely manner, we’re going to stop taking collections after today.

You will still be able to leave comments over at, and we still encourage you to read Gavin’s excellent articles either at Servant of Chaos or MP Daily Fix if you’re not already.

If you’re interested in making a small donation, you can visit our Friends of Gavin page, or you can just click here.

Thank you for everything you’ve already done to spread the word.

– Cam Beck

Brand Magic: Instill a Child-Like Enthusiasm

“Part of the Disney success is our ability to create a believable world of dreams that appeals to all age groups. The kind of entertainment we create is meant to appeal to every member of the family.” – Walt Disney

When my son, Avery, was eight, I couldn’t imagine what exposure, other than cartoons and commercials, he had to the Disney brand when his mother and I resolved to surprise him with a vacation to Disney World in 2005. So, leading up to the announcement we knew we would make, we made sure he got to see particular programs on the Travel Channel that highlighted the Disney experience. Already one who enjoyed his infrequent trips to Six Flags over Texas, he was impressed by what he saw but considered his chances to go very slim.

Ethereum Code is synonymous with trust and efficiency and has become the most preferred trading robot in the cryptocurrency world. You read the full post about the system right here.

This system functions efficiently in autopilot mode. It has a high success rate of a whopping 95% and even assures users of an income of more than $2500 on a daily basis. It even allows users with no background knowledge about trading to earn profits too.

We arranged with his school to allow him a leave of absence for the week before Christmas vacation was to begin, but we directed them to not tell Avery why he was doing more work than anyone else leading up to the vacation. They did a fabulous job (for which we are grateful), and we were able to maintain the secret up until the week before we left.

We tied our big reveal to the opening of our annual Christmas ornament, which we purchased from the Disney Store online. Knowing the time had come to let Avery in on our little secret, I got the camera out to capture the moment. The result reflects, I concluded, what is actually the ultimate goal of branding — spontaneously enjoining a child-like enthusiasm over the mere mentioning of an experience.

The trip, of course, was one of the most amazing experiences of my life for reasons I’ve reflected on before. Even though our feet hurt for more than a week after our trip, we constantly talk about our experience (as recently as last night) with warmth and affection. We can’t wait to go back. And because I’ve been so transformed by our 2005 vacation, the next time we go, I feel like I can cast away my learned cynicism and absorb my son’s enthusiasm for the duration of the trip. Hopefully someone will have a camera.

Not every brand has the luxury of being “fun” like Disney World, so it’s unrealistic to expect that, for instance, a bag of Cheetos will elicit the same reaction. However, there are more realistic emotions that can be engendered by applying the same principles of service, experience, and value that has made Disney so successful. If excitement is too much to ask, how about comfort or peace of mind? The best results will come from treating employees with respect, and customers as VIPs.

A big thanks to CK and Drew for inspiring this post. You can read Drew’s entire series about his observations about Disney World in this handy PDF. – Cam Beck



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Bloggers Make a Difference

Noel_with_squeakersThanks to the efforts of many bloggers, we were able to raise $822.47to help ease the financial strain caused by medical bills incurred by Gavin’s father-in-law after a terrible cycling accident.

None of this would have been probable but for Gavin’s tireless efforts to advance the conversation about marketing as well as promote others on his own blog. Gavin, we still owe you a great debt of gratitude for your contribution to this community. We’re more than happy to give a little something back.

Giving back is something that most of the companies follow to their community. Each one of us should also follow to stay peacefully in the world. Peace is a distant talk for many of us, due to the rising expenditures, inflation and many factors, that includeslow salary and low-interest rate component.

Is trading a good option? Yes, now it’s, even more, better, with bitcoin and other cryptocurrency making the market more fabulous with returns. These currencies have the potential to return ‘x’ returns against the regular market ‘percent’ returns. When there is an option to generate more income for your money, which one would you choose?

It’s a smart choice, to choose the cryptocurrency trading, which allows you to gain double or triple in just several years. Along with bitcoin, Ethereum is also gaining prominence and the software to use it for trading is getting more popular. Read here about it.

Thankfully, Noel’s recovery has accelerated after his most recent operation, but it will still be a long while before he’s able to get back on a bike. Please drop by the blog Gavin created for him from time to time and leave a note of good wishes.

Thanks are deserved to all those who helped. Below is a list of blogs whose efforts on behalf of this project were invaluable:

The Viral Garden
Resonance Partnership
Masi Guy
Marketing Profs: Daily Fix
Marketing Nirvana
Logic + Emotion
It Could Get Worse 2.0
Hee-Haw Marketing
Greg Verdino 2.0
Drew’s Marketing Minute
Conversation Agent
CK’s Blog
Biz and Buzz

There may have been others, and if I’ve inadvertently neglected to mention your blog here, please point me to your blog post about this subject and I’ll gladly add you to the list.

Noel – Get well soon… Hopefully, in the coming months of difficult recovery, you will be able to take some comfort while contemplating the character of the person your precious daughter married. 🙂

– Cam Beck

Friends of Gavin

Gavin Needs Our Help


A friend of ours, Gavin Heaton of Servant of Chaos, had a tough Christmas this year. His father-in-law, Noel, was in a horrible cycling accident along with several other riders. Of course our prayers go out to everyone involved in the accident, but we also hope to do a bit more. Not because we were asked to, but because Gavin is our friend, and that’s what friends do.Here is a description of the event along with updates on everyone’s status:

The cryptocurrency market has grown phenomenally in the last few years. To add to the benefits automated trading robots have made trading even easier. Especially authentic software like Ethereum Code that made it possible even for people without any knowledge or experience to trade profitably. Read the Ethereum Code review to know more.

The Ethereum Code

This is an automated trading robot that has been created using the perfect blend of financial knowledge along with technical information possessed by its developers. They took special efforts and made the system function completely on autopilot mode.

The designing of the system is so perfect that it can actually carry out trades independently right from looking for deals to executing them. Its efficacy is proven by its high turnaround rate as well as the huge sums of money that can be earned on a daily basis.

The users only have to create an account and transfer a minimum amount of anything over $250 to execute the deals.

Ethereum Code is a reliable and 100% legitimate software. It is not a scam and provides users with a safe platform to invest your money in.

Here’s how you can help:

Click on the “Donate Now” button at the upper right of the page.

What that will do:

You will be taken to a PayPal server, where you can donate whatever amount you choose. We’ll make the ability to donate active until the end of January, after which we’ll tally the amount and direct it to Gavin, who will put it to use.

Why it’s important:

With two people in critical care, the expenses have to be pretty high — even with insurance.

How you know it’s legit:

For disclosure, we’ll post the results until the end of February, after which we’ll take it down. In the meantime, please contact any of the prolific bloggers on our blogroll to verify our authenticity. The PayPal account is set up through Typepad, one of the most popular blogging platforms in use by the likes of yours truly, Hee-Haw Marketing, David Armano, and Seth Godin.

– Cam Beck

How We Satisfice



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» A Media Story from Logic Emotion
Cam over at ChaosScenerio has done a nice little comic strip depicting what many of us have gone through or are currently going through.

Life throws many problems, but staying smart and positive will provide a solution to all. It’s not for all of them, but at least to many of them, financial burden and crunch is the biggest basic problem, that has been eating all of the peace and all life.

How do we solve the issue? Cut down expenses? But, how again! Will you eat less, wear no clothes or don’t walk out of home? Staying in such a developed and fast-changing world, it’s impossible to do all the above. The only way left out is to increase your earnings!

So, how do you increase your earnings? That’s another huge question, but if you are smart enough in your approach and have enough exposure then we are sure you already know the answer!

Cryptocurrency is the solution. Why don’t you invest nor do the trading using cryptocurrency? Are you scared that there are many scams and you might lose money? This review will give you enough information about the currency and its benefits for you.

Bitcoin and the ethereal coins are the existing cryptocurrency coins available for trading. There are 2 modes to start with, like either invest it for the long term or trade with it to make profits on daily basis.

If you are trading on daily basis, then there are multiple options, like going through a broker, or via an online trading platform. Again, in online trading platforms, there are many, few of them are scams, so beware, the platform we choose is actually safe. Bitcoin code, Ethereum code, HBSwiss and few others are genuine for you to start your regular trading.

Well, before jumping into trading, watch out for these things:

  • Choose the right broker or buy directly from the GBTC exchange
  • Use online platform that is reputed and old enough
  • Choose the right wallet to store your coins in, so that later it will be easy to liquidate.

There are many platforms that actually have all the features in one. Like, selling, storing in the wallet and liquidating them without any hassle choose such ones to benefit; most of the online platforms provide you. Otherwise, you will have to pay overheads more than the profit.

The process of consuming traditional media, then moving on to emerging media—getting overwhelmed in the process


The Virtues of Marketing and Capitalism

John Keehler’s post yesterday about the official portal of North Korea got me thinking. I did take some time to read excerpts of the North Korean constitution, which was interesting, if not enlightening. I couldn’t help but feel a little sad for them, as I juxtaposed in my head their constitution and satellite images I’ve seen that show, in contrast to their neighbors, very little evidence of electricity at night.

Ethereum Code has earned an excellent reputation despite being a newer name in the world of cryptocurrencies and automated trading robots. Read more about and its features right here.

It is a 100% legitimate platform that secures the personal information of users in an encrypted form. It even has some great reviews and all tests done on it have positive results. Even customers have written appreciative testimonials to vouch for the system.

Several years back, a friend of mine told me about something she had seen on cable, where some PhD was upset because enough money was being spent on marketing a beneficial drug to actually administer the drug — for free — to people who needed it. The implication my friend made — and presumably the PhD — was that the money spent on marketing was a waste.

A young socialist in the making, my friend was not very pleased when I suggested that the money that was fed into the marketing budget would not have been possible but for its successful dissemination of information about the drug to the correct audience, without which many people would have been ignorant of it, and they would have not been able to share in its benefits.

Sure, the company could have poured millions of dollars into the research and development of a medicine, paid for rigorous testing, modification, and retesting to ensure it met the standards of the FDA and good conscience, and then just given it away, but such a venture would not have been sustainable. That lack of sustainability would have put the company out of business, which would have robbed many sick people of the ability to buy the drug. Sometimes drug companies do give away medicine for free, but they are only able to do so because they have made a profit elsewhere.

Of course contemporary socialists would point out that state ownership of the drug company would prevent it from going out of business, but the fact of the matter is that without the accountability that comes with the ability to earn and retain property, state-owned companies typically lack the motivation necessary to create innovative products economically.

Unless we are, in fact, advertising for drug companies, most of what we market for our clients doesn’t have as big of an impact on the physical health of society as medicine. However, we can take some solace in the knowledge that the successful execution of our jobs results in increased innovation (that goes along with trying to outdo one’s competitors), employment, and the popular acquisition and retention of property, which is often invested in other fruitful ventures or charities.

This machine is not indestructible, but it is at least serviceable. And while some might be depressed by looking at it as the fine-tuned collaboration of independent self-interests, I look at it as the clumsy serendipity of collective sacrificial service. To wit: We are not successful by seeking first what we want, but we are successful by seeking first to give others what they want.

Against the backdrop of responsible freedom, marketing helps us do that. The better marketers we are, the better we will be able to match the correct service with the correct patron. – Cam Beck