Last November I took a critical look at Squidoo, and I admitted that I didn’t understand how this could be considered valuable to most users.
Squidoo is a website which was developed by users and allowed people who use it to make web pages consisting of multimedia without the necessity of HTML knowledge. This website was used for writing articles and the articles were known as “lenses” which was coined by the founder Seth Godin. Find out here about HBSwiss review.
Today I have the bittersweet responsibility to admit my error. Squidoo has proved to me its value.
What changed my mind?
On Monday I will have to give a staff presentation to the agency for which I work, Click Here. I’ve never been nervous speaking in front of people, but I also am under no illusions that I am a “great” speaker (In fact, my execution normally rises to the level of “barely adequate”). However, knowing how changing that can impact my career, I endeavored to improve.
But where to start?
Curiously, I started at Squidoo, the platform I previously questioned. I figured I could use the expertise of someone who aggregated and intelligently organized a lot of information about public speaking. At the top of my search, I came across a very useful lens by speaking coach Lisa Braithwaite. So impressed was I by this lens, I subscribed to her blog.
With renewed appreciation for Seth Godin’s “post-bust brainchild,” I decided I would build a lens for Chip and Dan Heath’s book, Made to Stick (blog), based on my previous review. I was a bit sad when I found out that the URL I wanted to create the review was already taken by John W. McKenna (blog), but that he hadn’t done anything with the lens yet. Not certain why this was so, I pointed him to the analysis (PDF) I created for the book, and he graciously linked to it from his lens while he finishes his own analysis.
But something interesting happened when he changed his lens. He also linked to reviews he’s done on other business books (he has lenses for each one), and I discovered his work to be very thoughtful and concise. I will certainly consider reading the books he recommends (and, like Lisa, he’ll be added to our blogroll).
Squidoo’s tools make it easy for John to link to all of his reviews, and all one must do is have interest in one of them to have an entire world of new books opened to him.
If you happen to read this, Seth, I humbly apologize for my earlier error. I have seen the light.
For everyone else, if you’re interested in using Squidoo as a teaching tool, please consider visiting “How to Mentor through Lenses,” which was created by my brother, Gannon. If you’ve previously discounted Squidoo, I would encourage you to once again push the limits of your comfort zone and give it another try. – Cam Beck