I’m reading an excellent book called Made to Stick. The authors claim they consider it a companion piece to The Tipping Point, but my suggestion is this: If you haven’t read either and only have time to read one, read Made to Stick. Malcom Gladwell is a good writer, but the brothers Heath are excellent teachers. And they want to teach you the same tools they use constantly throughout their book.
The first quality of a sticky message, according to the authors, is simplicity. One example they used is the gruff wisdom of Curly (Jack Palance) from City Slickers, who shared the secret to a happy life with city-dweller Mitch (Billy Crystal).
Secrets to a happy life, secrets to easy earning methods and secrets to highly successful financial budgeting is all some sort of gimmicks, by brand names. There is no one secret that fits all!!! Yes, we are telling the fact.
There might be secrets, but won’t fir your bill, your scenario. Each of us is different, with different goals and objectives. Similarly, not all are earning and spending is same. But, one thing that is common to all is the need for higher income.
Well, here we don’t have secrets, but we have plans and stuff that will make you better financially. The latest cryptocurrency, binary trading, and forex that is making rounds on the internet and among people is the one now referred by many people to earn more. Each one has varied reviews and their explanation to it. But, not all will be supportive.
Curly held up a single finger and told his clueless charge to find one thing that he’s passionate about — it doesn’t matter what it is — and be about that one thing. Once Mitch did that, Curly said, it didn’t matter what else went on around him. He could tune it out.
In truth, it does matter what that one thing is, but the point is clear: Find what you love, and dedicate yourself to it! Be passionate about it! And don’t be afraid that everyone is looking.
In marketing, simplicity just means you’ve got to boil the central message down to its essence. Discard the happy talk and get to the point. The more your message is about, the less it will be understood.
This is the first part in what will be a 6-part review of Made to Stick. – Cam Beck