Age of Conversation 2: Don’t Be The Only One Who Doesn’t Get It

Aoc2coverAge of Conversation 2: Why Don’t They Get It? was officially released yesterday. I bought both a hardcover and an electronic copy, and from that purchase, $16.04 is being donated to Variety, the children’s charity.

But that’s not why you should buy this book.

Now, you know that as a contributing author, I’m biased, but having read a few essays so far, I know that the quality of thinking and writing is strong.

As a contributing author to the first Age of Conversation (which is still on sale at Amazon), I can say without bias that this version is so much better than the first.

The difference, I think, can be attributed to several factors.

  1. A dedicated theme. “Why Don’t They Get It,” as chosen by the community (including non-authors).
  2. Organization. Authors had choice of topics from within that theme. Authors chose between Manifestos, The Accidental Marketer (John Herrington’s chapter is in here), A New Brand of Creative (my choice), My Marketing Tragedy, Life in the Conversation Lane, Keeping Secrets, From Conversation to Action, and Business Models. Kudos to Drew and Gavin for stepping it up.
  3. Increased effort. Authors (including returning authors) knew the opportunity was serious. They stepped up their game for this one and unleashed their creativity.
  4. More perspectives. About 134 more authors this time than last. We’re all over the globe, too.

Still unconvinced? 
While you’re making up your mind, here is some information that may help.

  1. Follow AOC2 on Twitter
  2. Subscribe to the Official Age of Conversation Blog
  3. Listen to the Official Age of Conversation Podcast
  4. Meet the authors.
  5. Interact with them. Don’t be afraid to get in the conversation

Who Are the Authors?

A   Adrian HoAki SpicerAlex HenaultAmy JusselAndrew OdomAndy NulmanAndy SernovitzAndy Whitlock,Angela MaiersAnn HandleyAnna FarmeryArmando AlvesArun RajagopalAsi Sharabi

B   Becky CarrollBecky McCrayBernie SchefflerBill GammellBob LeDrewBrad ShorrBrandon MurphyBranislav PericBrent DixonBrett MacfarlaneBrian Reich

C   C.C. ChapmanCam BeckCasper WillerCathleen RittereiserCathryn HrudickaCedric GiorgiCharles SipeChris KieffChris CreeChris WilsonChristina Kerley (CK)C.B. WhittemoreChris BrownConnie BensenConnie ReeceCorentin MonotCraig Wilson

D   Daniel HonigmanDan SchawbelDan SitterDaria Radota RasmussenDarren HermanDave DavisonDavid ArmanoDavid BerkowitzDavid KoopmansDavid Meerman ScottDavid PetherickDavid ReichDavid WeinfeldDavid ZingerDeanna GernertDeborah BrownDennis PriceDerrick KwaDino DemopoulosDoug HaslamDoug MeachamDoug MitchellDouglas HannaDouglas KarrDrew McLellanDuane BrownDustin JacobsenDylan Viner

E   Ed BrenegarEd CottonEfrain MendicutiEllen WeberEric PetersonEric NehrlichErnie Mosteller

F   Faris YakobFernanda RomanoFrancis Anderson

G   Gareth KayGary CohenGaurav MishraGavin HeatonGeert DesagerGeorge JenkinsG. Kofi AnnanG.L. HoffmanGianandrea FacchiniGordon WhiteheadGreg VerdinoGretel Going & Kathryn Fleming

H   Hillel CoopermanHugh Weber

J   J. Erik PotterJames G. LindbergJames Gordon-MacintoshJamey ShielsJasmin TragasJason OkeJay EhretJeanne DininniJeff De CagnaJeff Gwynne & Todd CabralJeff NobleJeff WallaceJennifer WarwickJenny MeadeJeremy FuksaJeremy HeilpernJeroen Verkroost, Jessica HagyJoanna YoungJoe PulizziJohn HerringtonJohn MooreJohn RosenJohn TodorJon BurgJon SwansonJonathan TrennJordan BehanJulie FleischerJustin Foster

K   Karl TurleyKate TrgovacKatie ChatfieldKatie KonrathKenny LauerKeri WillenborgKevin JessopKristin Gorski

L   Lewis GreenLois KellyLori MagnoLouise ManningLuc Debaisieux

M   Mario VellandiMark BlairMark EarlsMark GorenMark HancockMark LewisMark McGuinnessMatt DickmanMatt J. McDonaldMatt MooreMichael KarnjanaprakornMichelle LamarMike ArauzMike McAllenMike SansoneMitch Joel

N   Neil PerkinNettie HartsockNick Rice

O   Oleksandr SkorokhodOzgur Alaz

P   Paul ChaneyPaul HebertPaul IsaksonPaul McEnanyPaul TedescoPaul WilliamsPet CampbellPete DeutschmanPeter CorbettPhil GerbyshakPhil LewisPhil SodenPiet Wulleman

R   Rachel SteinerReginald AdkinsRichard HuntingtonRishi DesaiRobert HruzekRoberta RosenbergRobyn McMasterRoger von OechRohit BhargavaRon ShevlinRyan BarrettRyan KarpelesRyan Rasmussen

S   Sam HuleattSandy RenshawScott GoodsonScott MontyScott TownsendScott WhiteSean HowardSean ScottSeni ThomasSeth GaffneyShama HyderSheila ScarboroughSheryl SteadmanSimon PaynSonia SimoneSpike JonesSreeraj MenonStanley JohnsonStephen CollinsStephen LandauStephen SmithSteve BannisterSteve HardySteve PortigalSteve RoeslerSteven VerbruggenSteve WoodruffSue EdworthySusan BirdSusan GuneliusSusan Heywood

T   Tammy LenskiTerrell MeekThomas CliffordThomas KnollTim BrunelleTim ConnorTim JacksonTim MannveilleTim TylerTimothy JohnsonTinu Abayomi-PaulToby BloombergTodd AndrlikTroy RutterTroy Worman

U   Uwe Hook

V   Valeria MaltoniVandana AhujaVanessa DiMauroVeronique Rabuteau

W   Wayne BuckhananWilliam Azaroff

Y   Yves Van Landeghem

Thanks to the great Kristin Gorski for the author formatting!

– Cam Beck