Writing a Book With 236 of My Best Friends

Last year, 100 bloggers and rabble-rousers, herded by Gavin Heaton and Drew McLellan, conducted an experiment in collaborative writing. The result was The Age of Conversation, a collection of essays loosely tied around the subject of social networking (Buy it on Amazon). By the time we finished, we raised over $10,000 for charity, which is, if my math is right, somewhat higher than zero.

This year, the conductors are at it again, but this time they made a concentrated effort to provide direction and organization to the essays. Both participants and nonparticipants got to select the topic for the book, which by a democratic vote was, “Why Don’t People Get It?” Each author selected the section they’d write in. The options were:

  • Manifestos
  • Keeping Secrets in the Age of Conversation
  • Moving from Conversation to Action
  • The Accidental Marketer (This was John Herrington’s topic)
  • A New Brand of Creative (This was my topic)
  • My Marketing Tragedy
  • Business Model Evolution
  • Life in the Conversation Lane

Ryan Barrett has collected a bunch of snippets from the chapters of many of the authors. If you want to get a flavor of them, I encourage you to check out the page she dedicated to the effort. – Cam Beck

Here is a complete, finalist of the final list of authors
Adrian HoAki SpicerAlex HenaultAmy JusselAndrew OdomAndy NulmanAndy SernovitzAndy WhitlockAngela MaiersAnn HandleyAnna FarmeryArmando AlvesArun RajagopalAsi SharabiBecky CarrollBecky McCrayBernie SchefflerBill GammellBob LeDrewBrad ShorrBrandon MurphyBranislav PericBrent DixonBrett MacfarlaneBrian ReichC.C. ChapmanCam BeckCasper WillerCathleen RittereiserCathryn HrudickaCedric GiorgiCharles SipeChris KieffChris CreeChris WilsonChristina Kerley (CK)C.B. WhittemoreChris BrownConnie BensenConnie ReeceCorentin MonotCraig WilsonDaniel HonigmanDan SchawbelDan SitterDaria Radota RasmussenDarren HermanDave DavisonDavid ArmanoDavid BerkowitzDavid KoopmansDavid Meerman ScottDavid PetherickDavid ReichDavid WeinfeldDavid ZingerDeanna GernertDeborah BrownDennis PriceDerrick KwaDino DemopoulosDoug HaslamDoug MeachamDoug MitchellDouglas HannaDouglas KarrDrew McLellanDuane BrownDustin JacobsenDylan VinerEd BrenegarEd CottonEfrain MendicutiEllen WeberEric PetersonEric NehrlichErnie MostellerFaris YakobFernanda RomanoFrancis AndersonGareth KayGary CohenGaurav MishraGavin HeatonGeert DesagerGeorge JenkinsG.L. HoffmanGianandrea FacchiniGordon WhiteheadGreg VerdinoGretel Going & Kathryn FlemingHillel CoopermanHugh WeberJ. Erik PotterJames Gordon-MacintoshJamey ShielsJasmin TragasJason OkeJay EhretJeanne DininniJeff De CagnaJeff Gwynne & Todd CabralJeff NobleJeff WallaceJennifer WarwickJenny MeadeJeremy FuksaJeremy HeilpernJeroen Verkroost, Jessica HagyJoanna YoungJoe PulizziJohn HerringtonJohn MooreJohn RosenJohn TodorJon BurgJon SwansonJonathan TrennJordan BehanJulie FleischerJustin FosterKarl TurleyKate TrgovacKatie ChatfieldKatie KonrathKenny LauerKeri WillenborgKevin JessopKristin GorskiLewis GreenLois KellyLori MagnoLouise ManningLuc DebaisieuxMario VellandiMark BlairMark EarlsMark GorenMark HancockMark LewisMark McGuinnessMatt DickmanMatt J. McDonaldMatt MooreMichael KarnjanaprakornMichelle LamarMike ArauzMike McAllenMike SansoneMitch JoelNeil PerkinNettie HartsockNick RiceOleksandr SkorokhodOzgur AlazPaul ChaneyPaul HebertPaul IsaksonPaul McEnanyPaul TedescoPaul WilliamsPet CampbellPete DeutschmanPeter CorbettPhil GerbyshakPhil LewisPhil SodenPiet WullemanRachel SteinerSreeraj MenonReginald AdkinsRichard HuntingtonRishi DesaiRobert HruzekRoberta RosenbergRobyn McMasterRoger von OechRohit BhargavaRon ShevlinRyan BarrettRyan KarpelesRyan RasmussenSam HuleattSandy RenshawScott GoodsonScott MontyScott TownsendScott WhiteSean HowardSean ScottSeni ThomasSeth GaffneyShama HyderSheila ScarboroughSheryl SteadmanSimon PaynSonia SimoneSpike JonesStanley JohnsonStephen CollinsStephen LandauStephen SmithSteve BannisterSteve HardySteve PortigalSteve RoeslerSteven VerbruggenSteve WoodruffSue EdworthySusan BirdSusan GuneliusSusan HeywoodTammy LenskiTerrell MeekThomas CliffordThomas KnollTim BrunelleTim ConnorTim JacksonTim MannveilleTim TylerTimothy JohnsonTinu Abayomi-PaulToby BloombergTodd AndrlikTroy RutterTroy WormanUwe HookValeria MaltoniVandana AhujaVanessa DiMauroVeronique RabuteauWayne BuckhananWilliam AzaroffYves Van Landeghem