Marketers: Don’t Prey. Pray.


Today is the National Day of Prayer in the U.S.

I originally did not intend to write a post about it, but as I drove to work, listening to the Focus on the Family broadcast, I reflected on something CK said to me once about how people have a distaste for marketers because they expect them to prey on people. If that’s true, then marketers are seriously lacking in proper ethics and behavior.

Perhaps, I thought, this would be a good time to reflect on the things we can do to increase the likelihood that we behave in a way that brings credit to ourselves and our profession. I then was reminded, as I often am, on the wise admonition of George Washington.

Let us with caution indulge the supposition that morality can be maintained without religion. Reason and experience both forbid us to expect that national morality can prevail in exclusion of religious principle. – George Washington

If CK’s assessment is right, then I’m convinced that we need less preying and more praying.

The verse that immediately came to mind was Matthew 6:5-6, but before I posted it, I decided to break out and dust off (yeah, I know) my old study Bible and look up today’s memorization verse. It’s a much more appropriate passage for marketers, given our fears and motivations, don’t you think?

“For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future. Then you will call upon me and come to pray to me, and I will listen to you. You will seek me and find me when you seek me with all your heart. – Jeremiah 32:27 (NIV)

I won’t go into a long analysis of what that passage means, but instead will ask you to consider and meditate on it. Also, if you are so inclined  — and even if you are usually not much for praying — I would greatly appreciate your prayers, not only for me, but also for our leaders and our countries. – Cam Beck

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