Providing information, insight and commentary on marketing in a new age.

Malcom Gladwell and Freakanomics

MgladwellauthorThe more you look at blogs, the more you begin to realize how they are changing the way that people are finding information, as well as interacting  in ways never before seen. Take for instance Malcom Gladwell. He’s written two great books, Blink and The Tipping Point (really must reads for marketers). Recently he started his own blog. The blog is every bit as good as the book and also allows readers to ask questions.

There is a great conversation going on between Malcom and the authors of Freakanomics about a topic in Tipping Point (broken windows for those who have read the book). Its like having both authors debate and you get to contribute or just listen in . Rather than describe it here, check out the discussion here. – Paul Herring

March 07, 2006

Pimpin’ Pork on ClickZ

Clickzlogo_3Paul recently blogged about Click Here’s launch of a new online campaign for The National Pork Board…you know, “The Other White Meat.” Anyway, as I have a venue on which to share my opinions on great interactive marketing, I chose to use that venue, ClickZ, to pimp our latest work for the brand. Take a look at my latest ClickZ article when you get a chance. I talk about the approach we took to developing the creative. And I talk about  some unexpected, yet strategic, media placements. All in all, I think it’s a big idea. Check out the work and let me know if you agree. Oh, and I want to thank Jason Fincannon, Jason Sutterfield, Eric Patrick and Chris Long from my agency, Click Here for their hard work on “The Other White Meat”. – Pete Lerma