About three weeks ago, the inestimable Jay Ehret, AKA “The Marketing Guy” invited me to participate in a webinar about remarkable customer experiences. Jay’s always been great to work with, and this project was no exception.
His Customer Experience Map Pack is an impressive piece of work. Very handy.
The funny thing was that I hadn’t seen his part, so I had no idea what he was going to talk about specifically. I just know his work overall pretty well, and I was confident that our ideas would align. As it turned out, besides introducing and explaining how to use the Customer Experience Map, his other major theme was “How to break away from industry norms and create a remarkable experience by framing your business with a metaphor.”
My part could be summed up thusly: “Your brand is either the parachute or the pavement; your website is the ripcord.”
Enjoy! – Cam Beck