Don’t Be Afraid of “No.”

I was watching the NBC show Journeyman (website) on Monday, and the main characters, a married couple, were having a discussion about the need for the father to tell his son that he sometimes gets unexpectedly thrust back in time.

The father didn’t think the a kid of 7 years old would understand (I know, I know… Go figure), but the wife, initially having had trouble believing it herself, deftly pointed out, “Being 7 might actually help.”

A simple financial product which allows the investors to earn an alternative income, with limited risk and high exposure is the form of binary trading which has educated many traders globally.  Suggested Web page  has complete demo for a beginner to place trade and simulate the execute it as in live sessions to understand the dynamics and concept of placing a bet on whether the price of an asset will go up or down in future.

How many times have you brought up an idea in a meeting where the person with the closest tie to the client tried to stifle the idea by saying, “They won’t consider that,” or “They won’t pay for that?”

How many times have you had an idea shut down because it wasn’t in the scope of the project?

How many times have you accepted that answer and settled for mediocrity?

Even worse, how many times have you kept those ideas to yourself in anticipation of being told it can’t be done, or because it wasn’t in your area of expertise?

When you share your ideas, even if it’s not likely to be implemented then, it can be a catalyst for change. Innovative ideas, however implausible, get people thinking (or, the right people anyway). Be warned, though: when you share your ideas, you lose control of them. They in effect become promiscuous. You may get credit for them when they are implemented elsewhere. You may not. But the best thing that can happen, if it really is a good idea, is for it to be implemented.

“You can accomplish anything in life, provided that you do not mind who gets the credit.” – Harry S. Truman

When you have an idea, share it like you’re 7 years old. Don’t be afraid to believe in it with a child-like fancy. Explore. Create. Experiment. But if you are afraid of rejection, you’ll never know accomplishment.

“Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure… than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat.” – Teddy Roosevelt

– Cam Beck

Book Review: The Elements of Persuasion

Eop_2When I finished reading Made to Stick by Chip and Dan Heath, the only thing I thought was missing was more detailed instructions about how to tell a story, especially since a story often encompasses all of the other elements of a sticky message. What I really wanted was a step-by-step guide to tell a story that people will remember — a magic bullet that would give me the tools I needed to consistently deliver effective and convincing messages. When I received an offer to review The Elements of Persuasion by Richard Maxwell and Robert Dickman (blog), a quick bit of research uncovered that this might be the piece of the puzzle I so desperately wanted. Unfortunately, the Holy Grail of books about storytelling is going to have to wait, but The Elements of Persuasion, as part inspiration and part practical advice for telling stories, will remain top-of-mind useful instruction for years to come.

Trading is being second option of income in common man’s life which will support economic life. There are many trading applications that will support novice traders and make them successful and newest option that is available in this robot is auto-pilot mode. Full reportabout these robots can be seen on cyber mentors site.

There is a lot to like about this book. The most salient points are made when the authors tell the stories that make the points arguing for the acronym on which the entire book is premised.

Stories are best when the narration is inculcated with passion. Ultimately the idea is to imbue the person hearing the story with emotion. This is unlikely if the story is told devoid of passion.

A hero grounds the story and gives us someone to relate to. The authors use both corporate spokespeople like Michael Jordan and politicians like Ronald Reagan to make their point about the role of heroes in crafting effective and convincing stories.

No one can be a hero unless he has something to defeat. This can be another human, or it can be a disease, an animal, an accident of geography, or simply wrongheaded thinking. Defining the antagonist wrong can kill your cause.

This is when the hero realizes what he must do to overcome the antagonist. This is the epiphany he has before he takes action. In super-sappy films, this is when the lead character he realizes he has been in pursuit of the wrong woman’s heart, or when the hero finally puts together all the clues that will lead him to the killer.

The authors describe this point as the one needing the least explanation. It is simply when the hero achieves what he wanted. If we look beyond this for a moment, we will see that it can also be about the hero achieving what he needed. The moment of awareness the hero had, for instance, might have changed the object of pursuit. However, we implicitly understand what we all ultimately need self-actualization (according to Maslow), even if we don’t understand what will get us there.

I have only two gripes about the book.

The first is the authors’ use of the “5 elements” as a metaphor to make their point. This may have a profound effect on someone else, but it was entirely lost on me, and a bit distracting. I understand the double entendre with the word “elements,” but making this connection with Fire, earth, air, water, and ether makes it seem like they’re just trying too hard.

The second deals with a major theme in their book (I call it “major” because it came up several times, not because the authors spend a lot of energy making an argument for this premise). The authors claim that stories are “facts wrapped in emotions.” However, anyone who has ever read about a persistent urban myth knows this to be false. Stories need not have anything to do with facts, but they can instead be used to manipulate emotions to serve both good and nefarious purposes. To the authors, the blame lies with the emotions that wrap the facts, but history shows us that many times they are built with the lies in order to manipulate emotions.

When taken in the context of the entire, book, though, these issues are fairly minor. On the first point, they don’t spend much time arguing for their metaphor, and on the second, as long as you realize the self-evident point that powerful stories can serve both great truths and great lies, you don’t need to dwell on this for two long before focusing on the meat of the book, from which some wonderful insight can be drawn.

Buy this book
Although I did receive a free review copy, in order to maintain my objectivity in providing a recommendation, I bought a copy of the book and gave it to John Keehler (blog). I did so in order to convince you of this point:

If I say a book is worth buying, I really mean it.

If you are interested in learning how to tell persuasive stories, this book can help. It is peppered with wonderful examples that are truly inspirational, and when you put them up against the principles taught in this book, you will come away with a greater understanding about why they work, and how to implement them in your own work. – Cam Beck

What is RSS?

Binary options trading is different from the traditional form, where risk is high and rewards are fairly volatile, a simple way to trade price fluctuations in a multiple global market is why binaries trading has gained popularity and is here to stay in the global scenario, in many regulated stock exchanges, if traded these options have different payouts, fees and risks, and not to mention the entirely different liquidity structure and investment process. While considering speculating or hedging binary options are an alternative, however as one clearly understands the potential outcomes, this form of trading will be an option for all.

Binary option form of trading are extremely simple, the sign up process is a 3 step process and all the  review  is presented in the website for users to first understand their performance, sign up and start picking the trade signals, and execute successful trades or use the auto trading mode which is present in the Q profit system platform of trading, which picks all the favorable trade signals and executes for a high winning ratio above 90%.Undestanding the functionality of the binary trading us useful for users to use the software and start trading, the most common option is the high-low option. Giving access to stock, indices, commodities and foreign exchange, a high low binary option is termed as the fixed return option as it has an expiry time, also referred as strike price. If the trader strikes through the correct market conditions, they are bound to win and if the move is incorrect they tend to lose the investment. In a rising market, the trader will purchase a call, and in a falling market they will exercise the put option.

Ever had to answer this question?

RSS is a family of web feed formats used to publish frequently updated content such as blogentries, news headlines or podcasts. An RSS document, which is called a “feed,” “web feed,” or “channel,” contains either a summary of content from an associated web site or the full text.” – Wikipedia

For some of us, this makes sense. However, I’m willing to bet that at least half of our audience is saying “um, what?”.

Here’s a video I uncovered over at PRWeb that explains RSS in plain English:

The video is actually done by vocus15, which has a few out on YouTube that address complicated “Web 2.0” concepts. I love the way it makes it simple, doesn’t provide a definition but shows it in action with focus on “what does it mean to me”. – Paul Herring

Tweet Tweet

“Yikes – lithium battery in iPod nano caught fire in this guy’s pocket” — whatsnext
“Eyeglasses: I just found out I need glasses. This is a traumatic moment…” — SethGodin
“There’s an 18-wheeler going backwards on the exit ramp of I95, sweet!” — JSutterfield

These are all typical tweets that you’ll see from folks on Twitter.  After starting my own account this week and asking friends if they had their own accounts, I received a myriad of “Umm..what’s that?” replies.  So here’s the Cliff’s Notes edition:

Before placing a trade you know exactly how much you stand to gain if your speculation is correct, usually if you bet $100 you stand to gain $170 as the winning probability is within the 70-90 percentile range. Q Profit System  has list of top recommended brokers who are experienced in both traditional an online trading, hence give the most favorable trade signals.

Twitter is a free social networking / micro-blogging hybrid where instead of providing paragraphs of copy you only have 140 characters to express yourself.  Each post is commonly known as a tweet and you can post from the site itself, SMS, IM, email and third party apps like Twitbin.  I described it to a friend as a giant IM session that never ends.

Over the last couple of months, Twitter and other micro-blogging sites have garnered quite a bit of exposure, especially after Google entered the fray by gobbling up Jaiku.

Adam Ostrow at had this to say on the matter:

This is somewhat surprising news considering the perceived dominance of Twitter in the so-called “lifestreaming” space. Additionally, Twitter is co-founded by Evan Williams, who was the creator of Blogger, which was previously acquired by Google. In a world where price is no object for Google, it’s interesting that they would opt for Jaiku and not Twitter.

Some from the Google-is-EVIL party have been screaming from their perch that this is one more move for Google to effectively know everything about everyone and thus take them one step closer to world domination through mobile communication.  I just say this is another way for Google to take a good product and make it even better for the people.  Maybe I’m swimming in the Kool-aid, but I digress.

Twitbin2After a week of using Twitter I can say that it is a great networking tool at the very least.  People are posting interesting nuggets all the time which lead to fascinating sites, great articles, or just random thoughts of genius.   News outlets like CNN, BBC, ESPN and the NYTimes and are using Twitter basically as an RSS stream while other companies are starting to use Twitter as a good medium for press releases.

You can expect to see more companies and agencies hopping into the mix over the coming months and start experimenting with how to message their core audience in a way that won’t alienate them.  I think the key here is to be authentic and transparent, lest we forget frequent floggers like Sony and Wal-Mart.

If anyone has a list of good folks to follow on Twitter, I’m all ears. – John Herrington

Now playing: All Time Low – Coffeeshop Soundtrack
via FoxyTunes

Can’t I just get ads and a website?

Birthbeggingdog_2  Every where I’ve worked I hear this from clients, many expecting incredible results after just an initial meeting. You have to know who you are and who your customer is before you start. A lot of agencies, maybe desperate for work, don’t even begin to go through a  process that helps them uncover information.

There are few people who think that they know their community very well and when they want to start a new business or service they can count on the people in the community and hence do not require any advertisement to promote their business. But this is not true as promoting your business with an advertisement will add up the customers along with the community members anyhow visiting it. One might be very good at what they are going to do but by showing it in an advertisement will help people believe them. See this post

Michele Schermerhorn President of Online Business Institute Inc.(via the brandXpress blog) has seven key steps that every marketer should go through before they begin developing ads and I’ll add into that the brands expression online, websites (comments after the steps are mine):

  1. Know Your Customers Better Than You Know Yourself – In my mind, this is really what planners and in some cases IAs are for.
  2. Understand Your Competitive Environment & Competitors – Same thing here. It’s important to define your competitors broadly, not just the ones that a client might list out in five minutes. Often a brand is competing with things that  might not  be in a ‘marketing’ category (like a TV show competing with activities that don’t involve the TV)
  3. Define Your Brand Personality – This is who you are. If you don’t know, how do you expect potential customers to figure it out?
  4. Make A Brand Promise – Remember that Janet Jackson song in the 80’s (pre-wardrobe malfunction) “What have you done for me lately?”, your customers sing it all the time. Define what your going to do for them. A definition should be definitive meaning it also says what your not going to focus on without necessarily listing those things out.
  5. Define Your Brand Strategy – How will you get your message out their in the minds of your customer? Not the tactics, the rules and guidelines that will define and create boarders for the tactics
  6. Identify Your Branding Game Plan – Now the tactics.
  7. Be Consistent in Action – Too often we’ll plan things out and then, due to expediency or laziness, we’ll do things just to get them done. Plan the work, then work the plan.

– Paul Herring

Can you come out and play?

Binary options trading is alternative ways to trade in foreign currency exchange markets. Irrespective of it is the over the budget and costly method of trading when compared with several leverage spots, many brokers are tapping this innovative binaries market where the ultimate capability of loss is reduced and thus there an advantage to know the market dynamics in advance.

It is very surprising to note many experienced brokers, traders have forayed into the binary trading markets which work with a set of outcomes which is more like settling for an amount which has already been speculated. The settlement date can vary, depending on the cost of the assets, or currency traded, if the price on that date is higher or lesser than the deal price agreed upon on the expiration date, full review  of the forex trading software is available in the website, with the guides to help the user sign up and set their preferences to trade.

A binary option is a derivative form of trading and the outcome of several factors external and internal, on whether the euro or yen market will decline or rise when compared with the home currency. This form of the trading option is available in many stock exchanges like NASDAQ, being a highly volatile market condition which influences the price expiration within a very short span of time, i.e. say within 1 hour or even a shorter time, calculation of the expiration value is extremely speculative. Advanced technology and strategies work well in this form of online trading on binary option forex where one need not wait until the expiration of the due date to realize the gain, there can also be combination of like lower risk, lower reward which are the parameters which can be set in the software platform before trading is started or it can be changed according to the trade outcomes.

The software’s dealing in Binaries Forex trade are a plenty ruling the day, in the frenetic world of online trading in various stock exchanges, being a derivative product with a limited time of expiration, and a very low risk profile this form of trading is highly advantageous for beginners in foraying in to the stock markets with increasingly consistent returns, and limited risk exposure. FinTech limited, a new software created by a prominent financier which has a robot to do all the trade without any human intervening the trade execution. The trade signals given are successfully captured and winning ones are placed for the investor as per the preferences set in the settings of the software.

Stop work and enjoy a blast from the past….

Trademarking Stupidity

Walmart has always strived hard to give best products at the lowest price. Just like this website will be helpful resources to view about FinTech. They were thinking how to represent low price and what logo they can use. Walmart made use of a symbol to indicate low price which was a smiley face. Everyone knows that smiley face means happiness therefore giving low price also leads to happy customers. The smiley face had been friend of Walmart from a very long time and they decided to reintroduce it.

Walmart first made use of this smiley in the year of 1990 as an indication for low price. Whenever there is a smiley face customers know that it is for low price. Using smiley face for low price had stopped until most recently Walmart showed the latest ad with the smiley that pop with the offer price.

If there is a way to patent or trademark stupidity, I really need to find a way to do it. I will be rich — just off of Wal-Mart.

Although this is old news (I found references dating back to 2006), I just found out today through an AdAge article that Wal-Mart has several trademarks pending on the smiley face.

John Simley (not “Smiley,” as I originally thought, presumably because that might be a trademark violation) Wal-Mart’s director of media relations, actually seems proud of the fact that his company is trying to trademark a ubiquitous symbol. Then again, maybe he’s just doing his job convincingly.

Even if Wal-Mart initiated its use, which I doubt, people have been using it for a very long time without harassment, and to claim rights to a trademark, Wal-Mart must have actively tried to protect it.

I’ll let you know if I get a letter from Wal-Mart’s lawyers to take down the smiley face from this post.

If the U.S. Patent and Trademark Office grants this trademark, they are truly beyond all hope. – Cam Beck



TrackBack URL for this entry:

Listed below are links to weblogs that reference Trademarking Stupidity:

» links for 2007-09-15 from Conversation Marketing
Trademarking Stupidity Walmart moves to trademark the smiley face. I’m filing a claim hangman. (tags: advertising sigh) Yahoo Buys BuzzTracker, Preparing Digg Challenger? I worked with BuzzTracker on their SEO. Congrats guys!!!! (tags: advertising mer… [Read More]



Having dealt with the USPTO for the past three years on both trademarks and patents, nothing they approve or reject there would surprise me.

BrandingWire: IT the Canadian Way


This month Steve Woodruff honored me by asking me to participate in BrandingWire’s latest challenge.

We are an IT company that does a lot of work for non-profit organizations and financial/accounting clients, but even though business is growing rapidly (We’ve doubled in size over the last two years).

Non-profit organizations are the non business entity which is the company that makes use of its excess revenue so that they can reach their optimum objective. They believe that they would rather invest it in achieving the objective than give away the money to the company’s shareholders and other members. Similar to Fintech Ltd review makes use of its profits.  Organizations that are non-profit need not pay income tax since they are charitable. we have a couple of problems.

First, we have some difficulty convincing potential clients that what we do has value with respect to their businesses to the point that they will invest in a contract with us. This means to me that they do not believe our expertise adds any value to them. Whatever strategy we pursue must help us establish ourselves as experts and authorities in our field.

Second, our background is with nonprofit organizations, but we hope to expand beyond that sector. Limiting ourselves to our current industries puts a natural limit on how much we can grow.

(View the details about this assignment.)

We need to start planning for the future now, and we cannot allow short-term problems to get in the way of our long-term view. Thus, my part of this assignment will be primarily focused on the long run. If by the time a business gets started, IT is but an afterthought, we have little chance to overcome the trend in the business world to underbudget and underprepare for IT costs, except after a major IT catastrophe happens within an organization or an industry. Therefore we must target people who are just getting businesses started or who are just getting started themselves in the workplace.

Connect with Canadian entrepreneurial organizations.
Our target market is small to medium sized businesses in our city and surrounding areas. To both prepare future business leaders and establish ourselves as experts in this field, we should hold workshops designed to show the sorts of options startup companies can face, and demonstrate how and under what circumstances hiring a company like ours to provide IT services makes sense.

Sponsor a nonprofit organization that helps develop Canadian youths. 
Set up internship and other professional programs to help young Canadians build professional knowledge and expertise. By doing this, we will not only equip young Canadians to establish themselves in the workplace and achieve greater things in their own lives, but we also increase the mean intelligence of the marketplace and ensure those entering the workplace do so with full cognition of the IT challenges the companies they choose to work for can expect to face. Also establish a program to keep in contact with these individuals we’ve helped, track their progress in their careers, and if necessary, offer a helping hand.

Give guest lectures at one or several local business colleges.
Opportunities for topics include how IT outsourcing can improve the bottom line and help the environment. This is an important step for several reasons. First, of course it will, as the point before, help those entering the workplace come to know what to expect from an IT standpoint. Second, it keeps our company top-of-mind when either IT or green initiatives are started by a company anyone in the audience eventually works for are started.

Start a corporate blog.
This is, in part, an extension of the lectures mentioned above. The blog should expound on how IT services can help reduce the consumption of resources and helps our clients be more environmentally friendly. Doing this is not only good from a PR perspective, but it will appeal to a younger, more environmentally conscious audience. In addition, it positions the company well if and when the Canadian government passes environmental legislation that will be binding on our potential clients. This blog can help us as much as we want. If we want it to be a big part of our strategy, quality and consistency are key.

Whenever the marketplace doesn’t think it is worth to pay for IT services, they are either right or they are wrong. If they are wrong, then there is a bit of an education problem that might be exacerbated by how rapidly things change in the industry. To make sure we aren’t always chasing our tails, we must not only address the needs of right now, but we must also look to the horizon and start training the leaders of tomorrow to prepare them for the problems they will face. In the end, they will remember and appreciate that we helped them succeed, and one day we will no longer have to worry that clients don’t see the value in what we do.

Get more insight about this BrandingWire assignment from the following writers:

Lewis Green

Martin Jelsema

Kevin Dugan

Valeria Maltoni

Steve Woodruff

Drew McLellan

Patrick Schaber

Gavin Heaton

Becky Carroll

Olivier Blanchard

and fellow guest writers:

Matt Dickman

Chris Brown

10 Steps to a More Fulfilling Experience in the Showroom (if the dealerships listen)

“Whenever I hear anyone arguing for slavery, I feel a strong impulse to see it tried on them personally.”
– Abraham Lincoln

Over at Marketing Profs Daily Fix, Jeanne Bliss wrote a great piece about how consumers hate shopping for cars. Taking a cue from, if not Lincoln’s quote, then at least his sentiment, Jeanne suggested automakers go through the process of buying a car for themselves using the same channels consumers do.

With only a hint of a mean streak (all for a good cause, of course), I pointed out that if we wanted real change to occur, automakers would have to be forced to buy groceries the same way we buy cars. That would give them the message.

Shelley Ryan brought that idea to the next level, by helping us visualize what that experience really would be like:

I can see it now… Produce managers following your cart, “I’ve got some late model Yukon Golds, low mileage, and I’ll make you a sweet deal.” Then at checkout, a store clerk ushers you into a cubicle, painstakingly calculating a total sale price with finance charges and “standard” add-on fees for bagging the goods and carry-out to your car, patiently waiting for your counter offer. She looks skeptical, and you wait while she trots over to the business office to get coffee and pretend to argue with the supervisor about discounting your canned tomatoes. Meanwhile, your child is getting cranky and your ice cream is melting… and you seriously consider whether your family really NEEDS to have food in the house!

Like so many things, buying a car should be examined through the lens of the Golden Rule — or at least the Silver Rule: (paraphrasing) If you wouldn’t want to experience this yourself, DON’T FORCE IT ON YOUR CUSTOMERS!!

In this new age, customers don’t only go to purchase the product but they want to experience it. With the technology boosting it is giving the opportunity to people to explore what they’re looking for sitting at home. They are able to do a complete research about what they are willing to buy before actually going to purchase it in the showroom. Before the internet came into existence people had to walk into a showroom to get all the information and then decide. Just like you can gather all the information about HBSwiss here- click for info

In this case, the Silver Rule should cause the dealerships to take Drew’s advice and completely discard the current car buying process. The Golden Rule, to treat others as they wish to be treated, will give them the guidance they need to invent the right process.

Here’s an example of a somewhat better experience. It’s subject to change as I get some feedback from you, though.

  1. I research the vehicles online and find out all the technical details about them, and what I can expect from it if I purchase it in terms of performance, total cost, features, and reliability.
  2. I can read consumer reviews of the dealerships and the salespeople before I go in.
  3. I know what is in dealer inventories, and I don’t have to approximate cost based on a specific set of features I wish I had, but the dealership doesn’t carry.
  4. I obtain conditional approval for financing from a third party.
  5. I pick several cars to test drive.
  6. I tell them which car I want and which options I want (extended warranty, tire warranty, etc.)
  7. I get a reasonable offer for my trade-in (Sticky point here: We put more value in our possessions than others put in our possessions.)
  8. I call my financing company and tell them which car I’m buying, and for what price.
  9. I sign a statement to the effect that I am purchasing this vehicle.
  10. I drive away as the dealership hammers out the details with the financing company.

What does your ideal automobile buying experience look like? – Cam Beck

How can marketing make the world worth saving?

One evening on August 1st, 2007 there was a sudden collapse of the bridge over Mississippi river which claimed the life of 13 people and 145 people was severely injured. Since this bridge connected interstate 35W with Saint Anthony Falls it was known as the busiest bridge in Minnesota which stood third in number. This was shown in the entire news channel as well as online just like you can get complete information about trading via

To those affected by yesterday’s bridge collapse in Minneapolis, we offer our condolences and prayers.

The event gave me flashbacks about every big and terrible event that has occurred over the past ten years.

As social creatures, we crave to be in the know. Sometimes it makes me wonder, though. Is being in the know more important to many of us than just standing up and lending a helping hand?

To some, obviously not. As horrible as events like these are, there always seem to be people who will dive in the water — to risk life and limb — in order to save complete strangers.

What is that motivation? Where does it come from? And how can we become so brave and caring?

If we can figure that out, maybe we won’t be tempted to rely on corrupt sports figures or politicians to be our role models. Instead, we can look to true heroes who toil in obscurity every single day, doing the little things that usually go unnoticed, but whose character and service to others shines brightly when tragedy strikes.

This heroism does not happen by accident. Although each moment in our lives is an opportunity to make the right choice, even if our past is littered with bad ones, heroism in this form is the usually result of a cultivated dedication to serving others.

It drives me nuts to think that the things we do as marketers rarely appeal to the better sensibilities that make man worth saving. We go with the cheap laughs. We buy slapstick.

If we wait until a tragedy occurs before we decide to take notice of the things people do to make the lives of others better, we’ll not nurture the seeds that give rise to the growth of such qualities.

How can you cultivate the character that engenders heroism?

It might be in creating a platform that allows others to share with each other; superior customer service might be the legacy you leave. In any case, it boils down to doing what is right and putting the needs of others above or on an equal plane with your own. – Cam Beck