How to Do Viral the Right Way

After seeing this excellent JibJab video, I knew it would be an big hit. With the YouTube versionbeing viewed over 100,000 times in a day, I’m pretty sure it satisfactorily meets the definition of “viral.”

Reaching to the entire globe is creating a video that goes viral worldwide in no time. This is becoming a new type of entertainment for everyone. Viral videos are nothing but videos that are watched by millions of people when they find it attractive. There is a survey which suggests that each day the YouTube video uploaded are 100 hours. There is also a video on this website, the full details are here.

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When we encounter brilliance, it is commonly useful to examine the elements of it that make it successful, so that we can also duplicate it.

1. Create compelling content
There are many ways to create content that is likely to be widely distributed. Content is compelling to mass audiences if it contains at least one, but preferably two of the following elements:

  • It is unexpected
  • It strokes the egos of the intended audience (Case in point)
  • It is considerably funny

2. Make it easy to consume the content
Be platform and website agnostic. Commit to go wherever your consumers are. That means, as in the above example, if your audience is on YouTube, if the content is video, post it on YouTube. The chances of your content being consumed decreases proportionally to how difficult it is to consume. Typically (but not always), this forbids requiring users download extra software to make it work.

3. Make it easy to distribute the content
This is where a lot of efforts fall short. It isn’t necessarily because they are overlooking the step, but that they don’t recognize the viral potential of it. Maybe they’ll even spend the money to point a few ads at it and miss a great opportunity to help others pass it along. (Related post: Missed Opportunities and Distributable Content)

As a viral campaign, even ElfYourself would have died in its tracks had users not found a ready link to participate.

4. Plant the Seeds
It’s tempting to overdo this. If your content truly is remarkable and compelling, it will spread organically pretty quickly. However, don’t underestimate the time it will take to plant the seeds right.

It is critical to first identify the brand or category-specific (or even just the brand or category-friendly) conversations already taking place. Even if it doesn’t fit your predefined notion of who your audience is.

For instance, you may be in the underwear category, but if your approach to marketing your underwear really is compelling, let the marketers know about it. Chances are, someone will want to talk about it.

I don’t know how they did it, but the above video (minus my head) made one of the morning talk shows, and I have little doubt radio DJs across the country have been touting it, too. Part of this is seeding it where it will be seen, but even that would have been impossible but for the nearly universally compelling content.

What makes something viral?
The term “viral” was not selected by accident. A viral video or campaign, like a virus, is communicable. It infects our consciousness to the point that we feel compelled to pass it on to someone else.

JibJab’s effort with Time for Some Campaignin’ here was successful because they incorporated all of the essential principles of making content viral.” It wasn’t easy, and it certainly can’t be considered “free advertising.” However, it’s funny and relevant, but most of all, it’s communicable.

Bureaucracy Must Die

Administration department that runs big companies and organizations which are private companies, as well as state-owned companies, are known as bureaucracy. Since the time this word has come into existence, it is getting negative implications. It is said to be non-efficient, complex and flexibility is too much for each individual. This is about bureaucracy and learns here about trading software.

Maybe you’ve been there. You toiled for weeks on a large website and collaborated closely with your contact. You asked for and received approval every step of the way, went above and beyond to meet nearly impossible deadlines, answer and rebut requests that are not in the best interests of the client, and you practically nursed the contact along to prepare them for the brave new world of the Internet.

Presentation day arrives. Not including the time it took to perform the research and create the plan, it takes you 5 days to prepare the slides. You give your best performance.

The contact looks at you and says, “This is great, but I can’t approve it. When are you available to give this presentation to the committee so that we can move forward?”

Wait. What?

The work you just performed wasn’t just the culmination of weeks of work, but years of accumulating knowledge – knowledge you had to dig up and pass along to your contact at key intervals, overcoming what you now assume was the decrees of the bureaucracy.

Now you know… you just know this committee will dream up silly requests born of ignorance and groupthink. They will ask that you break all sorts of conventions and usability rules because the boss thinks being different for its own sake is “cutting edge” and “best in class.” You’d better come prepared for anything, because you’ll likely have to deal with it.

Don’t look at your contact, Einstein. This is your fault.

First, you took the job without knowing who had approval authority, or worse, you knew all along that the person you were presenting to was just a liaison to the bureaucracy that controls the purse strings, and you didn’t find the source of the objections when you were addressing them with your contact.

Navigating around office politics can be tricky. Because they’re pervasive, there aren’t many companies that can afford to turn away paying clients because of such things.  It’s a part of the job.

But the sooner you can identify the impact the bureaucracy has on the process, the quicker you can find the remedy and work more efficiently. When you do this, you can do better work for more clients for a longer period of time. When you fail, expect to chase your tail and use all of your time explaining and reexplaining the same things over and over again.

If you’re successful, the bureaucracy will take all the credit, but if you really have the client’s best interests at heart, you won’t have a problem with that. – Cam Beck

Writing a Book With 236 of My Best Friends

Last year, 100 bloggers and rabble-rousers, herded by Gavin Heaton and Drew McLellan, conducted an experiment in collaborative writing. The result was The Age of Conversation, a collection of essays loosely tied around the subject of social networking (Buy it on Amazon). By the time we finished, we raised over $10,000 for charity, which is, if my math is right, somewhat higher than zero.

Writing a single book buy multiple writers instead of the single writer is known as collaborative writing. Since it is written by more than one writer in order to publish it an editor will go through the entire manuscript to make it readable. It can be edited by single person or group of editors. It is considered that collaborative writing will help the new authors learn. You can learn about crypto trading here.

This year, the conductors are at it again, but this time they made a concentrated effort to provide direction and organization to the essays. Both participants and nonparticipants got to select the topic for the book, which by a democratic vote was, “Why Don’t People Get It?” Each author selected the section they’d write in. The options were:

  • Manifestos
  • Keeping Secrets in the Age of Conversation
  • Moving from Conversation to Action
  • The Accidental Marketer (This was John Herrington’s topic)
  • A New Brand of Creative (This was my topic)
  • My Marketing Tragedy
  • Business Model Evolution
  • Life in the Conversation Lane

Ryan Barrett has collected a bunch of snippets from the chapters of many of the authors. If you want to get a flavor of them, I encourage you to check out the page she dedicated to the effort. – Cam Beck

Here is a complete, finalist of the final list of authors
Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem


My Media Diet: No Rest for the Weary

The brilliant and indefatigable Arun Rajagopal requested that I share my media consumption habits.

I read mostly nonfiction — focusing on business and marketing, history and current events, self-help and philosophy –, but I’ve been trying to break out of that by reading a little more fiction. To that end, I read The Sea Wolf by Jack London last month.

This book is about the voyage of Jack London to the Depth of craziness and gloominess that all people have hidden within them. It is said that it is good and bad in each individual and the story goes like how a person fights about whether to be good or bad which leads to discouragement in the character and gets disintegrated that finally leads to the death of that man. This book speaks of how a simple ocean can lead to people getting lost from their mind and start questioning the reality.

The character in the book, Humphrey Van Weyden is an adventure seeker and wants to experience everything as a youngster. The entire story circles around this man who is from upper middle class who in future wants to be an author. There is the captain of the sea whose name is Wolf Larsen. This captain is a big bully who is a crazy narcissist and also a person who murders. There is also another lady by name Maud Brewster who is well-behaved youngster just like Van Weyden who gets close to him romantically because of which Larsen becomes very upset with them. This leads to Larsen becoming evil and threatening Van Weyden and Maud. I suggest everyone read this book and view the following Suggested Web page

I just finished The Christian Husband 2 nights ago. Currently I’m making my way through the excellent *Personality Not Included, for which I will write at least one review when I finish, and Hitler 1936-1945 by Ian Kershaw.

I admit it. Although I love newsprint for reasons David Reich, Bob Glaza and Tangerine Toad all expressed at one point or another, I still get most of my news online. I regularly check,, WorldNetDaily (plus its print monthly, Whistleblower), and various news aggregation websites such as The Drudge Report and Scott Baradell’s Spin Thicket, both of which often take me to news stories on websites I would not have otherwise found. I also pick up whatever is lying around here in the office. There is usually a Wall Street Journal, Financial Times, Dallas Morning News, and a USA Today around here somewhere.

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Who’s Next?
Now I’m going to look to the younger generation to see what our future holds. I’m interested in what media Nathan Snell, Ryan Karpales, The Great Haw, and Mario Vellandi are consuming. And because I need some help in speaking and writing (and because I’ve found their contributions very helpful), I also want to hear from Lisa Braithwaite and Kristin Gorski.

Step up to the plate. Time to share. 🙂

– Cam Beck

Marketers: Don’t Prey. Pray.


Today is the National Day of Prayer in the U.S.

I originally did not intend to write a post about it, but as I drove to work, listening to the Focus on the Family broadcast. The motivation needed to the families who are suffering to get through each day escort from a show known as focus on family. It is a show that comes for 30 minutes and has been broadcasting for about 40 years. It helps families by giving advice to people all over the country. It is a radio program which is a Christian program acknowledged by many people. Another website acknowledged by all for reviewing trading software- visit this website. I reflected on something CK said to me once about how people have a distaste for marketers because they expect them to prey on people. If that’s true, then marketers are seriously lacking in proper ethics and behavior.

Perhaps, I thought, this would be a good time to reflect on the things we can do to increase the likelihood that we behave in a way that brings credit to ourselves and our profession. I then was reminded, as I often am, on the wise admonition of George Washington.

Let us with caution indulge the supposition that morality can be maintained without religion. Reason and experience both forbid us to expect that national morality can prevail in exclusion of religious principle. – George Washington

If CK’s assessment is right, then I’m convinced that we need less preying and more praying.

The verse that immediately came to mind was Matthew 6:5-6, but before I posted it, I decided to break out and dust off (yeah, I know) my old study Bible and look up today’s memorization verse. It’s a much more appropriate passage for marketers, given our fears and motivations, don’t you think?

“For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future. Then you will call upon me and come to pray to me, and I will listen to you. You will seek me and find me when you seek me with all your heart. – Jeremiah 32:27 (NIV)

I won’t go into a long analysis of what that passage means, but instead will ask you to consider and meditate on it. Also, if you are so inclined  — and even if you are usually not much for praying — I would greatly appreciate your prayers, not only for me, but also for our leaders and our countries. – Cam Beck

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Ad:Tech Parting Thoughts: Are Conferences a Waste of Time?

Conferences that are held for professional marketers which provide them understanding about internet marketing and is a technical conference are known as Ad: Tech. This is an exhibition carried out for event-driven marketing. These are held at different places like New York, London, New Delhi, Singapore, Shanghai, Sydney, Melbourne, Tokyo and San Francisco. Visit Qprofit System to see how trading marketers work.

This last week I had the great fortune of being invited to attend Ad:Tech San Francisco, along with Ryan, Sean, Katie, and Paul, on behalf of Tim and Wendy McHale of The Madison Avenue Journal. It was a fun, rewarding experience on a personal level, but when I came back, I knew I would have to answer the question (both for myself and for my company): Can companies regularly justify the (sometimes hefty) entrance fee for events like these?

I can’t speak for all conferences, but on this one, I can say I will recommend my company, Click Here, send at least one representative per year, if not two.

To be sure, not all sessions had equal merit. Some of the panelists were throwing around buzzwords like they were going out of style. Several times I expected half the audience to stand up and shout, “Bingo!”

As Dave Barry would say — I swear I’m not making this up — I heard one panelists say “engagement” six times in one sentence. The more he used the word, the less it applied to me. I had enough.


Is there an echo in here?
Also, I didn’t always agree with (or I didn’t always understand) the keynote speakers and panelists. This is a good thing. I figure that, as a general rule, if you are attending only those conferences and speeches where everyone agrees with you and they’re only talking about things that everybody knows, you aren’t stretching yourself nearly enough.

If no one disagrees with you, you’re probably in an echo chamber. That’s a dangerous place to be. That’s why, by the way, I told Ann Handley and Paul Barsch, in the comments of a post on that I want to hear from people who hate what I write.

There’s no way to get better feedback and fine tune your own thinking than to stand toe-to-toe with someone who will kill or die (figuratively) for a competing idea.

There were plenty of moments I was also in some speaker’s “Amen” corner. There was some passionate disagreements between panel members — and between the panel members and the Twitterers. These are the sorts of disagreements from which innovation springs.

5 reasons you should attend these conferences

  1. Networking. I met a lot of good people at Ad:Tech, and got an opportunity to see others I don’t get the opportunity to see that much.
  2. Exposure. I don’t care who you are, it’s good for those in your industry to be aware of what your company does. If you need business, with over 10,000 people in attendance, this is a good way to build it. Maybe you have all the customers you can handle, and if so, good for you! But nothing is perpetual in business except change. So it will be nice to be on the top of someone else’s mind when they happen across a situation that causes them to reflect, “Hey, I know the perfect company for your project.”
  3. Education. We’re apt to think that our problems and challenges are unique, but in reality there isn’t much that is new under the sun, if you know what to look for. Chances are you’ll come across someone, either in conversation or by watching a keynote or panel discussion, who has found a way to tackle something you’ve been struggling with, and it might spark an idea on you can approach your situation.
  4. Trend-spotting. Where is the industry heading? What are the buzzwords? Hint: If you haven’t heard any new ones lately, see my warning about being in an echo chamber.
  5. Vendor research. This is sort of a combination of all of the other reasons, but it deserves its own space for the extent to which you can educate yourself about the companies out there who are, in pursuit of their own interests, dying to help you solve your business problems. I know a lot of us get pitched by potential vendors all the time, but it’s hard to beat the opportunity to see so many of them in one place, at one time.

The ideal conference strategy
Depending on your budget and human resources, I recommend sending at least two representatives to these conferences. One person would be the designated seminar attendee, and the other would attend all the vendor demonstrations.

For a multi-day event, these attendees should meet 2-3 times daily to discuss what they learned, how it applies to their company, and what their respective next steps should be. Ask questions like:

  • What seminars should I attend?
  • Should I ask any questions?
  • What types of vendors should I look for?
  • What questions should I ask them?

It is impossible to attend every seminar. What’s more, it’s still difficult to attend seminars all day and still get a good run of all the vendors. With two company representatives in attendance, you can build enough contacts to keep several members of your company busy for awhile, just vetting out everything you have learned at the conference.

Yes, that takes time and effort and money. But the alternative is to become stale and to slowly lose relevance to your customers. It’s much less expensive to simply attend the conferences. – Cam Beck

The Problem with Price Controls

Juan_valdez_cafe_de_colombiaPrice helps people make decisions. It helps them prioritize. It helps people assign value and meaning to objects. Efforts to centrally control prices have historically caused more problems than they have solved.

By way of example, let’s keep using the coffee analogy we used yesterday to explain the free exchange of goods and services using a common currency.

A 75-cent a cup of joe has a low cost of entry, and therefore it is accessible by just about anyone.

It would be considered a drink for common people.

However, if there were a great coffee famine in Columbia, the price of coffee might shoot up to $15 per cup, and people would be forced to be more judicious with their consumption of coffee.

Keep in mind that the price of producing the coffee would not increase on lands unaffected by the famine. Their costs are exactly the same, only now they can sell their coffee at a higher price because the global supply would be affected.

Most of us — even those who work at an ad agency — would find a way to live without coffee.

With increased prices, it would be considered a drink for the affluent.

To ease your caffeine addiction, you might substitute sodas, tea, energy drinks. You can also replace coffee with taking power naps. Coffee is usually consumed to get over sleepiness, therefore, it is said that taking power naps will help in getting rid of sleepy mood. There is another replacement for coffee that is dark chocolate which has caffeine in it as one of its ingredient that helps in satisfying the coffee craving — something else — in the place of coffee, but you probably would not have bothered were the price of coffee not so high. Check it out for exposure of HBSwiss.

Now, a few things could happen from this point. Probably a number of them would happen at once.

  1. The price of sodas, tea, and energy drinks may increase due to the elevated demand, especially if supply could not be increased quickly.
  2. The price of coffee could fall with demand until an equilibrium was met.
  3. If the famine seems as if it will be sustained, some would invest in coffee growth to cash in on greater margins the crop promises to yield.

The growers outside of Columbia would experience a huge spike in their margins: Their costs would have stayed the same, but they would charge a higher price.

To compensate for this horrible famine and “obvious example” of market failure, typified by the “excess profits” of “big coffee,” government may pass a “coffee stimulus package” or place controls on the price of coffee — or promising hefty fines to anyone who “gouges the customers.”

This line of reasoning is completely bunk.

Were price controls to pass (or if the coffee growers were sufficiently afraid of congressional reprimands for making a profit), people would go on consuming coffee as they normally had, but with the decrease in the global coffee supply, this would cause a coffee shortage, and a lot of people who wanted a cup of coffee and who would have paid for it at full market value would not be able to obtain one.

What about price-gouging?
Say you bought a truckload of (Columbian!) coffee before the famine hit, and you paid $3 per pound. After the famine hit, the value of that coffee significantly increased, even though your costs did not. If you’re going to sell your current supply, you have a choice:

  1. Sell the stock at a same margins you had been before the famine.
  2. Sell the stock at a rate that would allow you to buy and sell more.

Choosing option #1 would stave off the Congressional investigations, but option #2 will allow you to earn a living. With option #1, you wouldn’t earn enough to buy much coffee. Option #2 would ensure you had ample supply for people willing to open their eyes to the reality of the shortage before them.

Plus, as we explored yesterday, no one is forced to buy what you have, at your price.

Price helps govern demand so that supply is adequate.

If anyone were selling coffee at the previous levels, the smart business person would buy up his entire stock and resell it at market price. Plus, if your competitor decided to charge above what the market would bear, people would naturally consume less, which would result in less income for your competitor.

In this way, prices regulate themselves.

People have a choice to use their money how they wish in a marketplace of virtually infinite options. They will refuse to buy if the price is too high. And they make these decisions every day, on their own and without government interference.

This does not mean that everyone always makes the best possible choices from the available options, but the choice is theirs, and no one else’s. That is freedom.

(This implies, by the way, that freedom requires a certain level of discernment and wisdom — a topic for another day)

In fact, government interference just restricts companies from compensating for the realities of the marketplace, which makes it harder for them to make a profit, employ people, grow their businesses, and maintain a high level of productivity that is necessary for a growing economy. – Cam Beck

Next time
It would be useful to talk about how these principles apply to something specific that’s in the news. You get to decide which. Here are your options.

  1. The housing market
  2. Gasoline
  3. The consequences of the XM/Sirius merger

Please cast your vote in the comments section, along with anything else you’d like to talk about.

The Road to Great Success is Paved with Miserable Failures

D9ae2dfe44a94fc4b141ed1602b97b93imgI just finished a wonderful book called New Ideas from Dead CEOs. The book, written by Todd G. Buchholtz, is at times irreverent and witty, at others poignant, but it is always insightful. The author examines the lives and careers of 12 different CEOs and what made them successful. He concludes that they are united by one common thread: failure.

This book reveals how CEOs became successful by giving details about how they managed the personal life as well as professional lives just like HBSwiss was reviewed. He has explained the reason behind successfully running McDonald’s when many burgers places were not doing so well. He has even explained about CEOs of Walt Disney, Krispy Kreme, Estee Lauder, Thomas Watson junior and many more.

Sam Walton franchised a five-and-dime and, in spite of being beholden to an unfavorable franchising contract, turned it into a successful business, only to be denied a renewal of his lease, because the property owner was overcome with a sense of nepotism and wanted to give the proven real estate to his son.

This gave rise to his desire to be free from artificial and arbitrary restraints set by others, and he eventually became the world’s richest person.

Walt Disney was conned out of the right to use one of the first characters he created. He since developed a company that became notorious for ferociously protecting its trademarks and copyrights.

Having toiled in poverty for a good portion of his early life and career, one of his finest creations, Walt Disney World, is now the largest single-site employer in the U.S.

Ray Kroc, a high school dropout,  built a business by convincing companies that sold shakes and malts (such as Walgreens) that using paper cups instead of glassware would increase their sales volume. Kroc further helped their businesses by devising a contraption that would allow them to make multiple shakes at once.

World War II and a slew of other factors caused orders for his machines to slow to a near stop. When he happened upon a couple of brothers in California selling quick lunches (and shakes!), Kroc saw an opportunity to transform the way Americans saw lunch.

Though he may have too hastily signed a contract detailing the franchising opportunity, he never relented in his pursuit of his dream, and after more than five years of quality management and trying to make ends meet (assuming enormous debt to buy out his less ambitious business partners), McDonald’s started making a profit, and eventually served “billions and billions” of burgers that, at the time, far exceeded the standard fare of the day.

Additionally, Kroc’s franchise terms were much more favorable than his competitors, and he favored the working middle class, who had a stake in their store’s output.

Mary Kay Ash was a dedicated wife until her first husband, just home from World War II, decided he wanted a divorce. She remained a good mother throughout her life, but having been thrown into the role of breadwinner for her kids, she became a savvy businesswoman trying to be successful in a world where men were preferred and where her success was often punished.

The woman whose name would become synonymous with facial cleansers, makeup parties, and Pink Cadillacs defied all expectations of the bankers who refused her along the way by fostering an entrepreneurial spirit in women looking to make a few extra bucks or those looking to build their own empires.

I would be hard-pressed to pick any one CEO examined in Buchholtz’s book who I admire more than any other, but if pressed I might have to toss a coin to decide between Mary Kay Ash and David Sarnoff, the patriotic immigrant who not only founded RCA and revolutionized entertainment, but who was also instrumental in creating the communication plan that allowed the Allies to coordinate D-Day in World War II.

All of these CEOs, as well as the others examined, had to leap hurdles so high that most people would not have bothered to try to overcome them. Most people would quit and resign themselves to working for someone else.

These CEOs did not point to their failures as an example of market failure. They did not ask anyone else to solve their problems. They simply assessed the situation and worked tirelessly to find a way to add more value to others than anyone else could.

They tried. They failed. They got back up and tried again. We can all learn a lesson from their sense of responsibility and their tenacious spirit. We would do well to remember that we can only fail when we do not learn the right lessons from that failure, and if we stop trying.

Buy the book. You will not be disappointed. – Cam Beck

The Blogger in Our Backyard


A valued member–and very dear friend–within our community, Arun Rajagopal lost his mum this week, and our hearts and prayers go out to him and his family.

Thanks to improved technology taking advantage of the booming cryptocurrency market are no more exclusive to professionals. A genuine online trading robot like Ethereum Code has opened the trading gates for regular people.

Ethereum Code is a name that commands respect and legitimacy. It is a reliable and secure platform where one can safely invest your money and even see it grow.

More about Ethereum Code

It is an automated trading robot that deals with cryptocurrency mining. It mines for Ethereum coins that are similar to Bitcoin coins and are said to be the second largest blockchain network in business.

The system has been perfectly designed to function completely on its own that is the autopilot mode. It applies algorithmic calculations to assist the functioning of the system, along with the financial knowledge and technical experience on the part of the makers.

The makers have also kept in mind newcomers and first times to ensure that the interface is simplified despite the complex making.

Users only need to register on the official website and transfer a minimum amount to execute the trades. Apart from that users need not possess any prior experience or knowledge of the trading world.

Ethereum Code has also provided a full-time customer support for anytime assistance.

While Arun is geographically located in the Sultanate of Oman and that feels mighty far away to many of us, Arun has brought the marketing community and the world closer through his tireless work to make the Age of Conversation book, and all of its authors, known to The Middle East–along with spending so much time in providing profiles for us to get to know one another better.

He has been proud to do the work of not ten men, but ten thousand.

It is with a heavy heart and much love that we send Arun and his family our prayers–as that is all he has asked of us. Please take some time to leave some kind thoughts, a poem, a prayer or just some supportive words in the comments below. If you can donate through PayPal, we will also get that to Arun to help with the tremendous expenses associated with laying a loved one to rest.

And please let others know to leave Arun some kind words here. It’s amazing what words from friends can do in trying times. Arun, you are loved, you are high in our thoughts and in all of our prayers

Distributed content is the new black

What’s the newest thing in internet marketing? Blogs were the fad in 2005, Podcasts were the term in 2006 and Widgets in 2007. In 2008, it is all about distributed content.

A place where information about something is written or sometimes some topics are discussed which are posted in the form of web posts is known as the blog. Earlier people used to use a diary to write all this down and now they use the internet. The contents are written similar to how you write in a personal diary. There are hundreds and millions of people that are writing blogs every day because of which to help users reach the most recent blog post they are listed by placing the most recent one on top. Click here now to read about HBSwiss blog.

A blog consisted of only one person who wrote it or a few people who wrote about a single concept. This was way back in the year 2009 but it was seen that by the year 2010 it was seen that blogs were written by multiple writers which consisted of a lot of authors. Writing blogs has become profession because of which before posting it online and they are edited by good editors.


At the 2008 iMedia Brand Summit in Coconut Point, Fla., the interactive industry’s leading marketers were polled on many of the topics that shape the digital landscape. Here are the full results of that survey. Each graphic breaks down responses horizontally to indicate answers expressed by brand marketers on the top bar and other industry leaders (publishers and web technology experts on the bottom bar.Basically, people who work for brands and those who work for agencies, software, web service, etc.  Looks like they’re pretty much in agreement.

Distributed Content? That doesn’t sound nearly as fun as writing your own blog or recording a show about your favorite television series.

The fact is, though, that distributed content is the solution that’s been needed for almost a decade. Companies spend an extraordinary amount of resources developing content for their website in the hope, and sometimes with the expectation that if they just put it out there, people will flock to it. Fact is, they won’t. The brand is not as important to them as they are to the brand. Believe it or not, people don’t just sit at a computer and decide to type in brand’s website address to check out what’s new on the site.

Distributed content allows content to be shared with minimal effort. It takes your content and allows people to use it in exchange for getting your message out. It’s a solution whose time has come.

-Paul Herring