Author Archive: Willie Cole

Brand Magic: Instill a Child-Like Enthusiasm

“Part of the Disney success is our ability to create a believable world of dreams that appeals to all age groups. The kind of entertainment we create is meant to appeal to every member of the family.” – Walt Disney

When my son, Avery, was eight, I couldn’t imagine what exposure, other than cartoons and commercials, he had to the Disney brand when his mother and I resolved to surprise him with a vacation to Disney World in 2005. So, leading up to the announcement we knew we would make, we made sure he got to see particular programs on the Travel Channel that highlighted the Disney experience. Already one who enjoyed his infrequent trips to Six Flags over Texas, he was impressed by what he saw but considered his chances to go very slim.

Ethereum Code is synonymous with trust and efficiency and has become the most preferred trading robot in the cryptocurrency world. You read the full post about the system right here.

This system functions efficiently in autopilot mode. It has a high success rate of a whopping 95% and even assures users of an income of more than $2500 on a daily basis. It even allows users with no background knowledge about trading to earn profits too.

We arranged with his school to allow him a leave of absence for the week before Christmas vacation was to begin, but we directed them to not tell Avery why he was doing more work than anyone else leading up to the vacation. They did a fabulous job (for which we are grateful), and we were able to maintain the secret up until the week before we left.

We tied our big reveal to the opening of our annual Christmas ornament, which we purchased from the Disney Store online. Knowing the time had come to let Avery in on our little secret, I got the camera out to capture the moment. The result reflects, I concluded, what is actually the ultimate goal of branding — spontaneously enjoining a child-like enthusiasm over the mere mentioning of an experience.

The trip, of course, was one of the most amazing experiences of my life for reasons I’ve reflected on before. Even though our feet hurt for more than a week after our trip, we constantly talk about our experience (as recently as last night) with warmth and affection. We can’t wait to go back. And because I’ve been so transformed by our 2005 vacation, the next time we go, I feel like I can cast away my learned cynicism and absorb my son’s enthusiasm for the duration of the trip. Hopefully someone will have a camera.

Not every brand has the luxury of being “fun” like Disney World, so it’s unrealistic to expect that, for instance, a bag of Cheetos will elicit the same reaction. However, there are more realistic emotions that can be engendered by applying the same principles of service, experience, and value that has made Disney so successful. If excitement is too much to ask, how about comfort or peace of mind? The best results will come from treating employees with respect, and customers as VIPs.

A big thanks to CK and Drew for inspiring this post. You can read Drew’s entire series about his observations about Disney World in this handy PDF. – Cam Beck



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Bloggers Make a Difference

Noel_with_squeakersThanks to the efforts of many bloggers, we were able to raise $822.47to help ease the financial strain caused by medical bills incurred by Gavin’s father-in-law after a terrible cycling accident.

None of this would have been probable but for Gavin’s tireless efforts to advance the conversation about marketing as well as promote others on his own blog. Gavin, we still owe you a great debt of gratitude for your contribution to this community. We’re more than happy to give a little something back.

Giving back is something that most of the companies follow to their community. Each one of us should also follow to stay peacefully in the world. Peace is a distant talk for many of us, due to the rising expenditures, inflation and many factors, that includeslow salary and low-interest rate component.

Is trading a good option? Yes, now it’s, even more, better, with bitcoin and other cryptocurrency making the market more fabulous with returns. These currencies have the potential to return ‘x’ returns against the regular market ‘percent’ returns. When there is an option to generate more income for your money, which one would you choose?

It’s a smart choice, to choose the cryptocurrency trading, which allows you to gain double or triple in just several years. Along with bitcoin, Ethereum is also gaining prominence and the software to use it for trading is getting more popular. Read here about it.

Thankfully, Noel’s recovery has accelerated after his most recent operation, but it will still be a long while before he’s able to get back on a bike. Please drop by the blog Gavin created for him from time to time and leave a note of good wishes.

Thanks are deserved to all those who helped. Below is a list of blogs whose efforts on behalf of this project were invaluable:

The Viral Garden
Resonance Partnership
Masi Guy
Marketing Profs: Daily Fix
Marketing Nirvana
Logic + Emotion
It Could Get Worse 2.0
Hee-Haw Marketing
Greg Verdino 2.0
Drew’s Marketing Minute
Conversation Agent
CK’s Blog
Biz and Buzz

There may have been others, and if I’ve inadvertently neglected to mention your blog here, please point me to your blog post about this subject and I’ll gladly add you to the list.

Noel – Get well soon… Hopefully, in the coming months of difficult recovery, you will be able to take some comfort while contemplating the character of the person your precious daughter married. 🙂

– Cam Beck

Friends of Gavin

Gavin Needs Our Help


A friend of ours, Gavin Heaton of Servant of Chaos, had a tough Christmas this year. His father-in-law, Noel, was in a horrible cycling accident along with several other riders. Of course our prayers go out to everyone involved in the accident, but we also hope to do a bit more. Not because we were asked to, but because Gavin is our friend, and that’s what friends do.Here is a description of the event along with updates on everyone’s status:

The cryptocurrency market has grown phenomenally in the last few years. To add to the benefits automated trading robots have made trading even easier. Especially authentic software like Ethereum Code that made it possible even for people without any knowledge or experience to trade profitably. Read the Ethereum Code review to know more.

The Ethereum Code

This is an automated trading robot that has been created using the perfect blend of financial knowledge along with technical information possessed by its developers. They took special efforts and made the system function completely on autopilot mode.

The designing of the system is so perfect that it can actually carry out trades independently right from looking for deals to executing them. Its efficacy is proven by its high turnaround rate as well as the huge sums of money that can be earned on a daily basis.

The users only have to create an account and transfer a minimum amount of anything over $250 to execute the deals.

Ethereum Code is a reliable and 100% legitimate software. It is not a scam and provides users with a safe platform to invest your money in.

Here’s how you can help:

Click on the “Donate Now” button at the upper right of the page.

What that will do:

You will be taken to a PayPal server, where you can donate whatever amount you choose. We’ll make the ability to donate active until the end of January, after which we’ll tally the amount and direct it to Gavin, who will put it to use.

Why it’s important:

With two people in critical care, the expenses have to be pretty high — even with insurance.

How you know it’s legit:

For disclosure, we’ll post the results until the end of February, after which we’ll take it down. In the meantime, please contact any of the prolific bloggers on our blogroll to verify our authenticity. The PayPal account is set up through Typepad, one of the most popular blogging platforms in use by the likes of yours truly, Hee-Haw Marketing, David Armano, and Seth Godin.

– Cam Beck

How We Satisfice



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» A Media Story from Logic Emotion
Cam over at ChaosScenerio has done a nice little comic strip depicting what many of us have gone through or are currently going through.

Life throws many problems, but staying smart and positive will provide a solution to all. It’s not for all of them, but at least to many of them, financial burden and crunch is the biggest basic problem, that has been eating all of the peace and all life.

How do we solve the issue? Cut down expenses? But, how again! Will you eat less, wear no clothes or don’t walk out of home? Staying in such a developed and fast-changing world, it’s impossible to do all the above. The only way left out is to increase your earnings!

So, how do you increase your earnings? That’s another huge question, but if you are smart enough in your approach and have enough exposure then we are sure you already know the answer!

Cryptocurrency is the solution. Why don’t you invest nor do the trading using cryptocurrency? Are you scared that there are many scams and you might lose money? This review will give you enough information about the currency and its benefits for you.

Bitcoin and the ethereal coins are the existing cryptocurrency coins available for trading. There are 2 modes to start with, like either invest it for the long term or trade with it to make profits on daily basis.

If you are trading on daily basis, then there are multiple options, like going through a broker, or via an online trading platform. Again, in online trading platforms, there are many, few of them are scams, so beware, the platform we choose is actually safe. Bitcoin code, Ethereum code, HBSwiss and few others are genuine for you to start your regular trading.

Well, before jumping into trading, watch out for these things:

  • Choose the right broker or buy directly from the GBTC exchange
  • Use online platform that is reputed and old enough
  • Choose the right wallet to store your coins in, so that later it will be easy to liquidate.

There are many platforms that actually have all the features in one. Like, selling, storing in the wallet and liquidating them without any hassle choose such ones to benefit; most of the online platforms provide you. Otherwise, you will have to pay overheads more than the profit.

The process of consuming traditional media, then moving on to emerging media—getting overwhelmed in the process


The Virtues of Marketing and Capitalism

John Keehler’s post yesterday about the official portal of North Korea got me thinking. I did take some time to read excerpts of the North Korean constitution, which was interesting, if not enlightening. I couldn’t help but feel a little sad for them, as I juxtaposed in my head their constitution and satellite images I’ve seen that show, in contrast to their neighbors, very little evidence of electricity at night.

Ethereum Code has earned an excellent reputation despite being a newer name in the world of cryptocurrencies and automated trading robots. Read more about and its features right here.

It is a 100% legitimate platform that secures the personal information of users in an encrypted form. It even has some great reviews and all tests done on it have positive results. Even customers have written appreciative testimonials to vouch for the system.

Several years back, a friend of mine told me about something she had seen on cable, where some PhD was upset because enough money was being spent on marketing a beneficial drug to actually administer the drug — for free — to people who needed it. The implication my friend made — and presumably the PhD — was that the money spent on marketing was a waste.

A young socialist in the making, my friend was not very pleased when I suggested that the money that was fed into the marketing budget would not have been possible but for its successful dissemination of information about the drug to the correct audience, without which many people would have been ignorant of it, and they would have not been able to share in its benefits.

Sure, the company could have poured millions of dollars into the research and development of a medicine, paid for rigorous testing, modification, and retesting to ensure it met the standards of the FDA and good conscience, and then just given it away, but such a venture would not have been sustainable. That lack of sustainability would have put the company out of business, which would have robbed many sick people of the ability to buy the drug. Sometimes drug companies do give away medicine for free, but they are only able to do so because they have made a profit elsewhere.

Of course contemporary socialists would point out that state ownership of the drug company would prevent it from going out of business, but the fact of the matter is that without the accountability that comes with the ability to earn and retain property, state-owned companies typically lack the motivation necessary to create innovative products economically.

Unless we are, in fact, advertising for drug companies, most of what we market for our clients doesn’t have as big of an impact on the physical health of society as medicine. However, we can take some solace in the knowledge that the successful execution of our jobs results in increased innovation (that goes along with trying to outdo one’s competitors), employment, and the popular acquisition and retention of property, which is often invested in other fruitful ventures or charities.

This machine is not indestructible, but it is at least serviceable. And while some might be depressed by looking at it as the fine-tuned collaboration of independent self-interests, I look at it as the clumsy serendipity of collective sacrificial service. To wit: We are not successful by seeking first what we want, but we are successful by seeking first to give others what they want.

Against the backdrop of responsible freedom, marketing helps us do that. The better marketers we are, the better we will be able to match the correct service with the correct patron. – Cam Beck

Cryptocurrencies is not like a regular stock exchange

Since the start of the year 2017, we have an enormous rise in the cryptocurrency exchange. Cryptocurrencies have been here for quite a long time and sudden rise has been due to the high exposure.

But, how can you choose the right platform or trading broker to start your cryptocurrency? Is there something that you should know before you start the currency trading? Yes!!! Very much, there are quite many things that you must know about cryptocurrency before you start into trading. This has been taken straight from the source and will give you complete detail about getting into the trading and investing of cryptocurrency.

Cryptocurrencies never fall in the bracket of regular stock exchange:

Cryptocurrency is never traded on the same market as stocks. They are never available here. There are only a few exchanges that deal with these, apart from that there are multiple trading platforms that help and assist you in trading using these currencies. The most used and on the market is the bitcoin and Ethereum currency. The rules and policies and methods would be entirely different, and hence you must read about them before you head start.

The only stock exchange available to buy or invest stocks through the stock exchange and has the cryptocurrency as its primary asset is the GBTC. It’s like investing in bitcoin indirectly, without actually holding or buying it.

The market is highly volatile

Yes!! This market is highly volatile than the regular stock market. This is due to a lot of factors, like the huge demand and high exposure. The currencies were only revealed several years back and with increased media exposure in people and the knowledge of digital technology, the bitcoin, and other digital currencies have taken prominence. With increasing number of people participating and want to have a hand on the digital currency, its easier to access and the procedure to participate is no rocket science!

It’s a 24-hour market:

Unlike the regular market, this one is open 24 hours a day. Due to the participation in many countries across the globe and varied time difference, this market is open all round the clock. It gives the investor or the trader an opportunity to gain profits beyond the cyclical moves of the market. It’s like you can make money, while the other part of the globe is sleeping, as the number of participants would be relatively low. So the opportunities are equal and depend on your aggression to make more money.

Cell phone marketing on the rise

With close to 75% of Americans currently using a cell phone on a daily basis (and with projections of 95% by the end of 2010), the cell phone has become a prominent fixture in our lives, right up there with our keys and wallets. But unlike our keys and wallets, cell phones are much more dynamic, creating viable marketing opportunities in the process.

Trading online especially with cryptocurrencies is a huge success using automated trading robots. But trusting just any trading robot is not safe. You can learn even more here about Ethereum Code which is the most authentic and genuine trading platforms of all.

Ethereum Code is all about mining for Ethereum coins that are very much like the Bitcoin. Using Ethereum Code makes earning huge profits much easier, as it has a turnaround rate of 95% and a daily income of about $2500 or more.

Approximately 58% of mobile phone subscribers use their device for non-voice functions such as sending text messages, using photo messaging and browsing news and information. It is from these latest technologies that “mobile marketing” has risen.

Three factors have helped lead this explosion of mobile media:

  1. Mobile phone companies see adding advertising as a way to combat their declining revenue from competitive voice calling plans
  2. Marketers are intrigued by the targetability of mobile phone advertising
  3. Consumer response to purchasing paid content without advertising has been disappointing leading many companies to explore offering free, advertising-supported content to attract larger audiences

There are also video opportunities (either streaming or pre-roll) on mobile devices, but these currently provide very limited reach as only 2% of mobile phone users watch mobile television or video clips. But, video opportunities are rising rapidly. Subscribers to mobile television have already increased 45% from first quarter 2006 to second quarter 2006 with expectations for this growth rate to continue.

Mobile search advertising opportunities are expected to get a boost with several major internet companies such as Yahoo!, Google and Citysearch preparing to launch new services that would include text ads within search results.

According to Business Week, 12% of U.S. advertisers spent money on mobile marketing in 2005, to the tune of $104 million. eMarketer is predicting that by the end of 2006, 20% of advertisers will use some type of mobile marketing with spending reaching $602 million by 2009.

Bottom line, mobile phone advertising is currently in its infancy but is expected to grow rapidly over the next couple of years as mobile phone companies, internet companies and media publishers determine the best way to incorporate advertising into their models. Most likely, if you have incorporated an internet advertising strategy, you will need to consider incorporating a mobile advertising strategy as well.

– Cort Gorman

Ethereum Code deals with trading in the Cryptocurrencies

There was a time when cryptocurrency trading was used only by professionals who had the knowledge as well as the skill to trade successfully. Ever since the sudden boom in the trading world, almost every person wants to dip their toes into this, and the advent of automated trading robots makes it even easier.

However, not all automated trading robots are genuine; there are some scams and fakes who only steal from users. And so it is advisable to invest with a well-known name like Ethereum Code where you are sure to succeed. This is a noteworthy income generation tool that is easy to use as well.  Get further information about Ethereum Code right here.

About Ethereum Code

Ethereum Code deals with trading in the cryptocurrencies. It mines Ethereum coins that are akin to Bitcoin coins, Ethereum Coins are in fact said to be the second largest blockchain network there is. The system has been created making use of the sound knowledge of trading along with financial expertise on the part of the developers.

Special efforts have been taken to make the system autopilot; this means that the system is completely capable of carrying out trades on its own. The system has been empowered by the use of some high-end calculations and algorithms that function in the background of the software.

Ethereum Code even assures users of a steady income on a daily basis, with a record high success rate. What makes this even better is the fact that this income comes easily as users are expected to practically do nothing. And so even those without any prior experience of trading can easily use this system to safely earn more money.

What is the procedure to earn with Ethereum Code?

The system is available fully on the live internet, so the need for any downloading is completely eliminated. Users can start earning money in three simple steps: The first step is to visit the official website of Ethereum Code and register yourself for free. The second step is to deposit the money to execute the investments. Ethereum Code does not charge any additional fees or charges, so the money is only for investment purpose.

The third and final step is to simply activate the autopilot mode and sit back and enjoy the profits. The profits that are earned by the system are deposited in your account. Withdrawing the sum is also a hassle-free process.

Is Ethereum Code a scam?

The system keeps all personal information of users in an encrypted form in order to protect them. It even abides by all protocols and regulations set out for safe trading practice. The reviews are all positive and even users rave about the system. It proves that Ethereum Code is not a scam.

Don’t Believe the Forrester Hype

Forrester has been creating quite a bit of buzz for themselves on the heels of their latest podcasting report, claiming that only 1% use podcasts. In fact, Forrester is predicting that only 700,000 households in the US will use podcasting in 2006.

When I first saw people linking to this article, I was immediately suspicious. Why? Because everyone else’s numbers had been much higher. Take, for example, the Pew Internet and American Life project report from March of 2005 (before iTunes adopted podcasting) that stated 6 million Americans have listened to podcasts. In addition, consider Apple’s announcement (after the Pew report) that in the first two days of podcast adoption, they topped one million subscriptions.

When it comes to cryptocurrency trading, one often forgets that the risk factor comes along with every transaction. This increases when you trade using bogus or fraudulent websites. However, one can minimize the risk rate and even exponentially increase the profits by investing in software like Ethereum Code. You can discover more here and see for yourself.

The system is completely legitimate and reliable. The service is highly efficient and is also a safe place to invest your funds in.

So why should you not believe the “hype” around Forrester’s report?

  1. Forrester is only measuring those who “regularly” download and listen to podcasts… not the total marketplace. Heck, without coughing up the $250 for the report, we don’t even know what “regularly” means.
  2. Forrester is talking about “households”, not individuals.
  3. This one is the BIG issue – Forrester is only counting people who listen to podcasts on a portable media player! That’s what it says in this Information Week article on the report. If this is true… it’s huge! A recent study suggests that only 20% of podcast listeners do so on their portable media devices!

This latest Forrester report, in my opinion, was aimed at generating controversy rather than giving us real insight into the podcast listening audience. Spread the word! Forrester got it’s buzz… but we still want real data. – John Keehler



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It seems to promote the virtues of streaming video over podcasting. Given the recent timing of the CBS announcement that it will be offering its programs as streaming video instead of dowloadable podcasts, it makes me wonder whether or not CBS was privy to this study before it was released and were fooled into reading more into it than is warranted.

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Providing information, insight and commentary on marketing in a new age.

Malcom Gladwell and Freakanomics


The more you look at blogs, the more you begin to realize how they are changing the way that people are finding information, as well as interacting  in ways never before seen. Take for instance Malcom Gladwell. He’s written two great books, Blink and The Tipping Point (really must reads for marketers). Recently he started his own blog. The blog is every bit as good as the book and also allows readers to ask questions.

The cryptocurrency market is growing by leaps and bounds, and many want to try their hand at trading. This has also caused an increase in the number of automated trading robots. Unfortunately, there are many websites that are bogus. So when one hears about the many benefits that Ethereum Code offers, it is natures to wonder, is Ethereum Code a scam?

However, the system is anything but a scam. This can be proven by the fact that all reviews and tests came back with only positive feedback. There was nothing suspicious or no red flags noted. The system also takes efforts to protect the personal information of users by putting its encrypted form. The money deposited by users is also saved in segregated accounts. And most importantly, past customers display their love and loyalty towards the software by writing some great testimonials for it.

There is a great conversation going on between Malcom and the authors of Freakanomics about a topic in Tipping Point (broken windows for those who have read the book). Its like having both authors debate and you get to contribute or just listen in . Rather than describe it here, check out the discussion here. – Paul Herring

March 07, 2006

Pimpin’ Pork on ClickZ

Clickzlogo_3Paul recently blogged about Click Here’s launch of a new online campaign for The National Pork Board…you know, “The Other White Meat.” Anyway, as I have a venue on which to share my opinions on great interactive marketing, I chose to use that venue, ClickZ, to pimp our latest work for the brand. Take a look at my latest ClickZ article when you get a chance. I talk about the approach we took to developing the creative. And I talk about  some unexpected, yet strategic, media placements. All in all, I think it’s a big idea. Check out the work and let me know if you agree. Oh, and I want to thank Jason Fincannon, Jason Sutterfield, Eric Patrick and Chris Long from my agency, Click Here for their hard work on “The Other White Meat”. – Pete Lerma