The Olympics that was held in the year 2012 saw a lot of controversy pertaining to the logo design for the sports event. This Olympics was held in London which has a logo filled with colors inside which it had Olympic rings and London mentioned in it. But many people did not like this present day design and did not accept this logo. Designing this logo started 6 years early itself. A company that designs logos known as Walff Olins was given the task. When this logo was disclosed in the year 2007, there was a petition passed by Great Britain to get the view of citizens about it. As a result, there were around 48000 people who signed it that they did not like it because of which a logo that had cost around £400,000 was discarded and designed again. Lord Sebastian Coe, however, had a different view of a point since he was trying to defend the logo. Learn the facts here now about trading.
I don’t care if it was objectively the best logo in the history of mankind, it’s not the logo that makes the brand, and thus it’s not going to be worth $800k. How many world-class Olympic athletes could have been trained for $799,200? It seems that would have gone further to advance the brand than a logo — bad or good.
Here are some more detailed takes on it. If you haven’t yet, I encourage you to check them out.
– Cam Beck
P.S. As an aside, does anyone not know where the 2012 Olympics will be held? I’m not one to advocate being intentionally bad for the sake of getting noticed and to get the message out, but does anyone think that might be an issue at play here?
Update: Valeria has picked up on this last theme and ran with it. In her mind, the conversation generated by this logo was worth the expense.
As I said on Mack’s blog, I don’t think the logo will hurt the brand of the Olympics, since brands aren’t built on logos, and as I said here, it’s of some note that THERE IS NO QUESTION where the 2012 Olympics will be held — so I think it’s clear that London is getting some great mileage from this “controversy.” However, my original question, “What in the world did the Olympic Committee get for $800,000 that it could not have received for $800?”… still stands. 🙂