Author Archive: Willie Cole

Books to Live By

You can tell a lot about people by the books they read. And reading what they believe is important is a great way to better understand them. That is the idea behind the book meme passed along to me by Phil Gerbyshack from Make it Great (blog).

Last book I read
If you don’t count the Survival Handbook I bought about 2 weeks ago from the Scout store, the last one I finished was Elements of Persuasion (buy) written by Richard Maxwell and Robert Dickman (review).

Jerry Douglas is an experienced financier along with a friend named Sasha Petroshenko who is a software engineer and they have designed profitable tool which has high opportunity to generate profit with little investment. People need not worry if they do not have knowledge on trading as they can use newly developed auto-pilot mode by just making an initial deposit for performing trades and sign-up for these sites is completely free and you can get all these application review online. The initial deposit of $250 is not any payment fee it is used for performing trades after the trader completes his sign-up process, and one such application with high profits, low time to execute trades, constant earnings and no delay in the withdrawal of profits. The rate of accuracy is so high and same when comes to profit, the accurate profits a person can gain is 93-95% which is so high compared to other software available in the market. Their customer service is available 24/7 and associates are so humble and polite towards the customer.

Last book I bought
Robin Hood Marketing (buy) written by Katya Andresen. This was sent to Mario Vellandi (blog) in preparation for the indefatigable CK’s (blog) Marketing Profs Book Club (Learn more).

What I’m currently reading
360-degree Leader (buy) by John Maxwell and Democracy in America (buy) by Alexis DeTocqueville.

What I’ll read next
Freedomnomics (buy) by John R. Lott, Jr., Ph.D.

What’s on my wish list
Treasure Hunt, Punk Marketing, 10 Days to Faster Reading, How to Be That Guy, The Vision of the Anointed, Managing Leadership

Click here to see my entire wish list.

5 Meaningful Books

  1. Don’t Make Me Think! (Krug)
  2. Made to Stick (Heath)
  3. Basic Economics (Sowell)
  4. More Than a Carpenter (McDowell)
  5. Common Sense (Paine)

I Hereby Tag
The book queen herself, CK.
The woman who never rests, Ann Handley
The man who never rests, Drew McLellan
The Eagle Scout, David Reich
The CMO’s conscience, Stephen Denny

– Cam Beck

Enough about you. Let’s talk about me.


I am constantly amazed by the naivet’e of marketers who seek to breathlessly convince others that people are falling over each other to read their company’s marketing fluff. These snake oil salesmen are not interested in being contradicted, no matter how good the reasons. They want justification for what they’ve already decided. They want validation. Thus, they blindly move forward with their useless initiative, thinking that this is a legitimate way for people to “interact with the brand.”

There are some robots which make fake promises about profits but on my research, I found a site which will not make fake promises and a trusted one name of this robot is Fintech limited. Cyber mentors site is very helpful for people to know about trading applications, this blog helps people to get genuine information about the robots available in the market.

Because … that’s what they really want to do. Interact with the brand. Because… they love you as much as you love yourself.


Advertising = Narcissism
A few months ago a friend and an acquaintance were studying a magazine ad that was absolutely abysmal. It was a fold out ad (so it wasn’t cheap) advertising a wine that sells for $4.99 a bottle (which I found out elsewhere, not on the ad).

“What a hideous display of narcissism,” I exclaimed.

Reflecting for only a moment, but nodding her head in agreement (even pride?), the acquaintance replied, “That’s advertising.”

But what about *MY* Queros?
A recent report by eMarketer (website) states that the 30-second spot still works because revenues for advertising are increasing.

That revenues are increasing may be true, but that says nothing at all about television’s effectiveness as an advertising delivery vehicle, which is really the problem.  It isn’t that people aren’t or don’t want to watch TV. They’re just not interested in the broadcast spam we know as advertising. That little tidbit doesn’t seem to concern networks or advertisers, as long as they get theirs.

Jump on in! The water’s fine! Spend as much as you like! You can tell it is working, because other people are doing the same thing, and for higher prices!

In a classic scene from the film Liar Liar, Jim Carrey plays a lawyer who cannot lie for 24 hours. During his “affliction,” when informed by his assistant that one of his clients was arrested for armed robbery and needed expert legal advice, Carrey, finally resigned to his unfortunate condition, held the phone straight in front of his face and yelled, “STOP BREAKING THE LAW, A**HOLE!

Every day I seem to become more inclined to shout something similar to our fellow marketing practitioners.

An equal exchange of value in-kind
When you go to the grocery store to buy some milk, you willingly hand over something of yours, cash, to take something of theirs. This sort of exchange happens every day, and consumers generally believe it to be fair.

Marketers these days seem to think that this means if they provide content that is “free” to the user, the user has granted tacit approval to be interrupted by anything “research” says someone of a certain demographic is likely to want, which eyetracking studies and negligible click through rates (CTR) the industry strives to achieve show to be overly optimistic.

Don’t take what is not freely given.

Attention is a precious resource. Good content helps build trust, but unexpected interruption without permission destroys it — not only for yourself, but for everyone else who might desire to use the medium to deliver something the user would value. If we are not careful, by the time the number of people who are in power and who have the desire to make use of any medium effectively has reached critical mass, it will be too late, because the audience will have become accustomed to ignoring it.

It has happened to a lot of the traditional media already. And it will happen to new media, if we demand attention we have not paid for by providing something in exchange for the permission to seize and hold that attention.

We can only do that when we understand that people typically have no desire to “interact with a brand” for its own sake. The audience must receive something in return that makes sense in terms of value and practicality for the attention and information we’re asking from them in return.

What, me? Advertise?
Prompted by a theme initiated by David Reich (blog), Bob Glaza, a newspaper man himself, wrote a nice follow up piece (“Newspapers and Innovation”) to reveal some of the things his paper is doing to engage the reader to deliver what they want.

I commented that with the right content and delivery methodology, we may not be able to classify such a relationship as “advertising” anymore.

But before we get there, we have to get over ourselves. We’re not half as important as we think we are — even in the minds of our customers. Unless you are Google or MySpace, your customers will spend most of their time online on someone else’s site. And even if you are Google or MySpace, you are just a utility to get to something else (That’s not a knock on Google or MySpace. It’s an observation).

They’re just not that into you. – Cam Beck

P.S. After writing this, I was reminded about this nice little video about The Break Up between consumers and advertisers. It seemed appropriate to include here.

Feed readers go here.

Disney Takes Child Obesity Seriously

Most successful traders start small so that they can learn. Unlimited profit potential by far so too good to be true in the financial world, however this preposition has been constantly questioned with a parallel trading platform available online with software’s which promise a winning ratio of more than 90 % in all the trades on a continuous basis. There are lot of stories of people quitting their jobs and enter the forex trading markets with the success rate being high, however being volatile and patience with strategic approach has made millionaires in this form of trading.

Using a traditional stop loss to limit the risk involved, has a slippage as the highly dynamic and fast moving Forex market they price decided may be far off the limit and without proper planning there could be a huge loss within a short span of time. With Forex Binary option trading software like Fintech Limited  the maximum possible loss is spread and pre determined before entering to trade, hence you cannot “lose more” of the trade signal goes against the speculation. Most of the experienced traders have started opting for this form of unique online trading concept to move back into the profit territory without any surprises in the last minute volatile price fluctuations.

For traders who use technical analysis, robust charting and indicators, trade signals are highly calculated using the complex algorithms to generate positive outcomes understanding the market spikes to benefit the trade position is highly rewarding and a great way to generate higher earnings. The forex market offers lot of liquidity and opportunity for beginners and experienced traders to delve into binary option trading with solo or paired currencies with limited risk and low cost.

Ted Mininni has an interesting article over at Marketing Profs DailyFix (“Disney Garden: Eat Your Fruits & Veggies”). Apparently Disney believes that by having their characters hawk healthy products will make kids more inclined to eat them.


I can’t help but reflect on my family’s visit to Disney World two years ago, when Chip (or was it Dale?) tried to get my son Avery to eat his green beans. Ignoring the signs posted everywhere saying “Don’t Feed the Cast Members,” Avery tried to feed him right back.


Alas, Avery did eat his green beans. Perhaps we were a test case for the program Ted wrote about. 🙂

Way to go, Disney! Here’s to the hope that your efforts bear… er… fruit.


– Cam Beck

Don’t Be Afraid of “No.”

I was watching the NBC show Journeyman (website) on Monday, and the main characters, a married couple, were having a discussion about the need for the father to tell his son that he sometimes gets unexpectedly thrust back in time.

The father didn’t think the a kid of 7 years old would understand (I know, I know… Go figure), but the wife, initially having had trouble believing it herself, deftly pointed out, “Being 7 might actually help.”

A simple financial product which allows the investors to earn an alternative income, with limited risk and high exposure is the form of binary trading which has educated many traders globally.  Suggested Web page  has complete demo for a beginner to place trade and simulate the execute it as in live sessions to understand the dynamics and concept of placing a bet on whether the price of an asset will go up or down in future.

How many times have you brought up an idea in a meeting where the person with the closest tie to the client tried to stifle the idea by saying, “They won’t consider that,” or “They won’t pay for that?”

How many times have you had an idea shut down because it wasn’t in the scope of the project?

How many times have you accepted that answer and settled for mediocrity?

Even worse, how many times have you kept those ideas to yourself in anticipation of being told it can’t be done, or because it wasn’t in your area of expertise?

When you share your ideas, even if it’s not likely to be implemented then, it can be a catalyst for change. Innovative ideas, however implausible, get people thinking (or, the right people anyway). Be warned, though: when you share your ideas, you lose control of them. They in effect become promiscuous. You may get credit for them when they are implemented elsewhere. You may not. But the best thing that can happen, if it really is a good idea, is for it to be implemented.

“You can accomplish anything in life, provided that you do not mind who gets the credit.” – Harry S. Truman

When you have an idea, share it like you’re 7 years old. Don’t be afraid to believe in it with a child-like fancy. Explore. Create. Experiment. But if you are afraid of rejection, you’ll never know accomplishment.

“Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure… than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat.” – Teddy Roosevelt

– Cam Beck

Book Review: The Elements of Persuasion

Eop_2When I finished reading Made to Stick by Chip and Dan Heath, the only thing I thought was missing was more detailed instructions about how to tell a story, especially since a story often encompasses all of the other elements of a sticky message. What I really wanted was a step-by-step guide to tell a story that people will remember — a magic bullet that would give me the tools I needed to consistently deliver effective and convincing messages. When I received an offer to review The Elements of Persuasion by Richard Maxwell and Robert Dickman (blog), a quick bit of research uncovered that this might be the piece of the puzzle I so desperately wanted. Unfortunately, the Holy Grail of books about storytelling is going to have to wait, but The Elements of Persuasion, as part inspiration and part practical advice for telling stories, will remain top-of-mind useful instruction for years to come.

Trading is being second option of income in common man’s life which will support economic life. There are many trading applications that will support novice traders and make them successful and newest option that is available in this robot is auto-pilot mode. Full reportabout these robots can be seen on cyber mentors site.

There is a lot to like about this book. The most salient points are made when the authors tell the stories that make the points arguing for the acronym on which the entire book is premised.

Stories are best when the narration is inculcated with passion. Ultimately the idea is to imbue the person hearing the story with emotion. This is unlikely if the story is told devoid of passion.

A hero grounds the story and gives us someone to relate to. The authors use both corporate spokespeople like Michael Jordan and politicians like Ronald Reagan to make their point about the role of heroes in crafting effective and convincing stories.

No one can be a hero unless he has something to defeat. This can be another human, or it can be a disease, an animal, an accident of geography, or simply wrongheaded thinking. Defining the antagonist wrong can kill your cause.

This is when the hero realizes what he must do to overcome the antagonist. This is the epiphany he has before he takes action. In super-sappy films, this is when the lead character he realizes he has been in pursuit of the wrong woman’s heart, or when the hero finally puts together all the clues that will lead him to the killer.

The authors describe this point as the one needing the least explanation. It is simply when the hero achieves what he wanted. If we look beyond this for a moment, we will see that it can also be about the hero achieving what he needed. The moment of awareness the hero had, for instance, might have changed the object of pursuit. However, we implicitly understand what we all ultimately need self-actualization (according to Maslow), even if we don’t understand what will get us there.

I have only two gripes about the book.

The first is the authors’ use of the “5 elements” as a metaphor to make their point. This may have a profound effect on someone else, but it was entirely lost on me, and a bit distracting. I understand the double entendre with the word “elements,” but making this connection with Fire, earth, air, water, and ether makes it seem like they’re just trying too hard.

The second deals with a major theme in their book (I call it “major” because it came up several times, not because the authors spend a lot of energy making an argument for this premise). The authors claim that stories are “facts wrapped in emotions.” However, anyone who has ever read about a persistent urban myth knows this to be false. Stories need not have anything to do with facts, but they can instead be used to manipulate emotions to serve both good and nefarious purposes. To the authors, the blame lies with the emotions that wrap the facts, but history shows us that many times they are built with the lies in order to manipulate emotions.

When taken in the context of the entire, book, though, these issues are fairly minor. On the first point, they don’t spend much time arguing for their metaphor, and on the second, as long as you realize the self-evident point that powerful stories can serve both great truths and great lies, you don’t need to dwell on this for two long before focusing on the meat of the book, from which some wonderful insight can be drawn.

Buy this book
Although I did receive a free review copy, in order to maintain my objectivity in providing a recommendation, I bought a copy of the book and gave it to John Keehler (blog). I did so in order to convince you of this point:

If I say a book is worth buying, I really mean it.

If you are interested in learning how to tell persuasive stories, this book can help. It is peppered with wonderful examples that are truly inspirational, and when you put them up against the principles taught in this book, you will come away with a greater understanding about why they work, and how to implement them in your own work. – Cam Beck

What is RSS?

Binary options trading is different from the traditional form, where risk is high and rewards are fairly volatile, a simple way to trade price fluctuations in a multiple global market is why binaries trading has gained popularity and is here to stay in the global scenario, in many regulated stock exchanges, if traded these options have different payouts, fees and risks, and not to mention the entirely different liquidity structure and investment process. While considering speculating or hedging binary options are an alternative, however as one clearly understands the potential outcomes, this form of trading will be an option for all.

Binary option form of trading are extremely simple, the sign up process is a 3 step process and all the  review  is presented in the website for users to first understand their performance, sign up and start picking the trade signals, and execute successful trades or use the auto trading mode which is present in the Q profit system platform of trading, which picks all the favorable trade signals and executes for a high winning ratio above 90%.Undestanding the functionality of the binary trading us useful for users to use the software and start trading, the most common option is the high-low option. Giving access to stock, indices, commodities and foreign exchange, a high low binary option is termed as the fixed return option as it has an expiry time, also referred as strike price. If the trader strikes through the correct market conditions, they are bound to win and if the move is incorrect they tend to lose the investment. In a rising market, the trader will purchase a call, and in a falling market they will exercise the put option.

Ever had to answer this question?

RSS is a family of web feed formats used to publish frequently updated content such as blogentries, news headlines or podcasts. An RSS document, which is called a “feed,” “web feed,” or “channel,” contains either a summary of content from an associated web site or the full text.” – Wikipedia

For some of us, this makes sense. However, I’m willing to bet that at least half of our audience is saying “um, what?”.

Here’s a video I uncovered over at PRWeb that explains RSS in plain English:

The video is actually done by vocus15, which has a few out on YouTube that address complicated “Web 2.0” concepts. I love the way it makes it simple, doesn’t provide a definition but shows it in action with focus on “what does it mean to me”. – Paul Herring

Tweet Tweet

“Yikes – lithium battery in iPod nano caught fire in this guy’s pocket” — whatsnext
“Eyeglasses: I just found out I need glasses. This is a traumatic moment…” — SethGodin
“There’s an 18-wheeler going backwards on the exit ramp of I95, sweet!” — JSutterfield

These are all typical tweets that you’ll see from folks on Twitter.  After starting my own account this week and asking friends if they had their own accounts, I received a myriad of “Umm..what’s that?” replies.  So here’s the Cliff’s Notes edition:

Before placing a trade you know exactly how much you stand to gain if your speculation is correct, usually if you bet $100 you stand to gain $170 as the winning probability is within the 70-90 percentile range. Q Profit System  has list of top recommended brokers who are experienced in both traditional an online trading, hence give the most favorable trade signals.

Twitter is a free social networking / micro-blogging hybrid where instead of providing paragraphs of copy you only have 140 characters to express yourself.  Each post is commonly known as a tweet and you can post from the site itself, SMS, IM, email and third party apps like Twitbin.  I described it to a friend as a giant IM session that never ends.

Over the last couple of months, Twitter and other micro-blogging sites have garnered quite a bit of exposure, especially after Google entered the fray by gobbling up Jaiku.

Adam Ostrow at had this to say on the matter:

This is somewhat surprising news considering the perceived dominance of Twitter in the so-called “lifestreaming” space. Additionally, Twitter is co-founded by Evan Williams, who was the creator of Blogger, which was previously acquired by Google. In a world where price is no object for Google, it’s interesting that they would opt for Jaiku and not Twitter.

Some from the Google-is-EVIL party have been screaming from their perch that this is one more move for Google to effectively know everything about everyone and thus take them one step closer to world domination through mobile communication.  I just say this is another way for Google to take a good product and make it even better for the people.  Maybe I’m swimming in the Kool-aid, but I digress.

Twitbin2After a week of using Twitter I can say that it is a great networking tool at the very least.  People are posting interesting nuggets all the time which lead to fascinating sites, great articles, or just random thoughts of genius.   News outlets like CNN, BBC, ESPN and the NYTimes and are using Twitter basically as an RSS stream while other companies are starting to use Twitter as a good medium for press releases.

You can expect to see more companies and agencies hopping into the mix over the coming months and start experimenting with how to message their core audience in a way that won’t alienate them.  I think the key here is to be authentic and transparent, lest we forget frequent floggers like Sony and Wal-Mart.

If anyone has a list of good folks to follow on Twitter, I’m all ears. – John Herrington

Now playing: All Time Low – Coffeeshop Soundtrack
via FoxyTunes

Can’t I just get ads and a website?

Birthbeggingdog_2  Every where I’ve worked I hear this from clients, many expecting incredible results after just an initial meeting. You have to know who you are and who your customer is before you start. A lot of agencies, maybe desperate for work, don’t even begin to go through a  process that helps them uncover information.

There are few people who think that they know their community very well and when they want to start a new business or service they can count on the people in the community and hence do not require any advertisement to promote their business. But this is not true as promoting your business with an advertisement will add up the customers along with the community members anyhow visiting it. One might be very good at what they are going to do but by showing it in an advertisement will help people believe them. See this post

Michele Schermerhorn President of Online Business Institute Inc.(via the brandXpress blog) has seven key steps that every marketer should go through before they begin developing ads and I’ll add into that the brands expression online, websites (comments after the steps are mine):

  1. Know Your Customers Better Than You Know Yourself – In my mind, this is really what planners and in some cases IAs are for.
  2. Understand Your Competitive Environment & Competitors – Same thing here. It’s important to define your competitors broadly, not just the ones that a client might list out in five minutes. Often a brand is competing with things that  might not  be in a ‘marketing’ category (like a TV show competing with activities that don’t involve the TV)
  3. Define Your Brand Personality – This is who you are. If you don’t know, how do you expect potential customers to figure it out?
  4. Make A Brand Promise – Remember that Janet Jackson song in the 80’s (pre-wardrobe malfunction) “What have you done for me lately?”, your customers sing it all the time. Define what your going to do for them. A definition should be definitive meaning it also says what your not going to focus on without necessarily listing those things out.
  5. Define Your Brand Strategy – How will you get your message out their in the minds of your customer? Not the tactics, the rules and guidelines that will define and create boarders for the tactics
  6. Identify Your Branding Game Plan – Now the tactics.
  7. Be Consistent in Action – Too often we’ll plan things out and then, due to expediency or laziness, we’ll do things just to get them done. Plan the work, then work the plan.

– Paul Herring

Can you come out and play?

Binary options trading is alternative ways to trade in foreign currency exchange markets. Irrespective of it is the over the budget and costly method of trading when compared with several leverage spots, many brokers are tapping this innovative binaries market where the ultimate capability of loss is reduced and thus there an advantage to know the market dynamics in advance.

It is very surprising to note many experienced brokers, traders have forayed into the binary trading markets which work with a set of outcomes which is more like settling for an amount which has already been speculated. The settlement date can vary, depending on the cost of the assets, or currency traded, if the price on that date is higher or lesser than the deal price agreed upon on the expiration date, full review  of the forex trading software is available in the website, with the guides to help the user sign up and set their preferences to trade.

A binary option is a derivative form of trading and the outcome of several factors external and internal, on whether the euro or yen market will decline or rise when compared with the home currency. This form of the trading option is available in many stock exchanges like NASDAQ, being a highly volatile market condition which influences the price expiration within a very short span of time, i.e. say within 1 hour or even a shorter time, calculation of the expiration value is extremely speculative. Advanced technology and strategies work well in this form of online trading on binary option forex where one need not wait until the expiration of the due date to realize the gain, there can also be combination of like lower risk, lower reward which are the parameters which can be set in the software platform before trading is started or it can be changed according to the trade outcomes.

The software’s dealing in Binaries Forex trade are a plenty ruling the day, in the frenetic world of online trading in various stock exchanges, being a derivative product with a limited time of expiration, and a very low risk profile this form of trading is highly advantageous for beginners in foraying in to the stock markets with increasingly consistent returns, and limited risk exposure. FinTech limited, a new software created by a prominent financier which has a robot to do all the trade without any human intervening the trade execution. The trade signals given are successfully captured and winning ones are placed for the investor as per the preferences set in the settings of the software.

Stop work and enjoy a blast from the past….

Trademarking Stupidity

Walmart has always strived hard to give best products at the lowest price. Just like this website will be helpful resources to view about FinTech. They were thinking how to represent low price and what logo they can use. Walmart made use of a symbol to indicate low price which was a smiley face. Everyone knows that smiley face means happiness therefore giving low price also leads to happy customers. The smiley face had been friend of Walmart from a very long time and they decided to reintroduce it.

Walmart first made use of this smiley in the year of 1990 as an indication for low price. Whenever there is a smiley face customers know that it is for low price. Using smiley face for low price had stopped until most recently Walmart showed the latest ad with the smiley that pop with the offer price.

If there is a way to patent or trademark stupidity, I really need to find a way to do it. I will be rich — just off of Wal-Mart.

Although this is old news (I found references dating back to 2006), I just found out today through an AdAge article that Wal-Mart has several trademarks pending on the smiley face.

John Simley (not “Smiley,” as I originally thought, presumably because that might be a trademark violation) Wal-Mart’s director of media relations, actually seems proud of the fact that his company is trying to trademark a ubiquitous symbol. Then again, maybe he’s just doing his job convincingly.

Even if Wal-Mart initiated its use, which I doubt, people have been using it for a very long time without harassment, and to claim rights to a trademark, Wal-Mart must have actively tried to protect it.

I’ll let you know if I get a letter from Wal-Mart’s lawyers to take down the smiley face from this post.

If the U.S. Patent and Trademark Office grants this trademark, they are truly beyond all hope. – Cam Beck



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Having dealt with the USPTO for the past three years on both trademarks and patents, nothing they approve or reject there would surprise me.