Author Archive: Willie Cole

Beer: The Other Sports Drink

The more I read, the more I’m convinced that we believe whatever we are inclined to believe. Very rarely do we undergo any significant paradigm shift that changes, not just what facts we know, but also how we shape those facts in our own minds.

A few years ago, for instance, I observed a trend in billboard ads, where fit people were shown in the midst of some sort of strenuous exercise.

Performing trades is no less than placing a bet, it may win or lose situation with risk of your savings or the only money you have. But these days according to development in technology there were many applications developed to make this trading easy and increased probability of winning money and making profits out of their little investment. And among all the applications available the best one is qprofit system. You can discover more here by visiting our site.

Were the ads for 24-Hour Fitness? Bally’s? Gold’s Gym?

No, no, no. Don’t be silly. The ads were for beer.

I only wish I had a blog back then, because I could have grabbed the exact ads, but this one found by doing an image search should suffice for demonstration purposes.

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Today I read a post on FADS (Fight Against Destructive Spin) taking aim against a study that claims that beer is better for you after a workout than water (article on the Daily Mail-UK), and I was reminded of these old ads.

Of course the study is flawed in too many ways to count, and that was the point of the FADS article. However, it’s interesting to note how people look for ways to justify what they’re already doing. Perhaps all marketers ARE liars, as the book title by Seth Godin suggests, but to me this seems that his real point, that marketers allow people to lie to themselves, is on full display in this case.

It may be, that like me, you wish that all issues were decided on facts and reliable data. They never are. We’re people, not machines, and we believe stories, not facts…You’re never going to persuade everyone of anything. What you can do, though, is persuade the persuadable, persuade the people who are choosing to listen and are open to believing the story you want to tell. – Seth Godin

Why is this so? And how does this square with Seth’s recent call for more transparency? – Cam Beck

Embrace the Chaos: Let the Debate Begin!

Awhile back a debate raged over at The Viral Gardenabout whether Mack should install a program called SezWho, which would allow people to rate other peoples’ comments (“Commenters, are you ready to be rated?”). It was an interesting system that Mack learned about from Mario Sundar (“Bringing the ‘wisdom of the community’ to blog comments; SezWho”). I was reminded of this conversation while watching an episode of GeekBrief TV (episode #0252), when Cali Lewis introduced an application called Intense Debate, which works in much the same way as SezWho. We are now experimenting with the feature.

A cyber mentor is site available online to get information about binary robots which are used for forex trading system. This internet site also helps people to know about reliability and how genuine are a robot and other basic information about the robot. The robots can be used both in manual mode and auto-pilot mode.

When Mack wrote about SezWho, I suggested that he try out the application, keeping in mind that he could remove it at his own discretion. However, at the time the application wasn’t available for Blogger. When I saw the feature in action over at GeekBrief, I decided we needed to try it on for size.

What I Like About Intense Debate So Far

  • It’s flat-out easy to use. And it gets easier once you’re logged in with an account (which isn’t required).
  • No more captcha. That’s worth the price of admission right there… Especially since…
  • It’s free.
  • You can track commenters across blogs. There are some brilliant people out there whose greatest contribution is in their comments on other peoples’ blogs. How great would it be to see what they write besides in those places you frequent? In doing so, you open the door to accidental discovery.
  • Word filtering. Go ahead. Try and use the word “Viagra” here. Won’t work.

A few things:

Your concerns are paramount. If you have issues with the way this system works, please remember it is an experiment, and we need your feedback, good or bad, if we’re going to improve what we offer.

  • If the feature is abused by trolls in a way that cannot be systematically resolved by Intense Debate, we will remove it.
  • If users find the feature more difficult to use, we will remove it.
  • If the feature routinely breaks or leaves this blog otherwise unreadable, we will remove it.

At this time, we’re using an “advanced” template for Typepad, which Intense Debate doesn’t fully support for all of its features. As such, we will not be able to install the Latest Comments or Top Users widgets, but to be honest, we can live without them (although I’d really like an ability to install the first).

Try it out. Give it a spin. But above all, let us know what you think.

Let the debate begin. – Cam Beck

The Thirst for Freedom Cannot Be Quenched

Here’s why you should care about the Berlin Wall:

The story of the Berlin Wall, which I observed falling 18 years ago today, is a model of what not to do, when you are responsible for the welfare of others.

There is a huge list of what to do, and what not to do, as an individual. But, humans do make errors. Their aren’t many people who work for the welfare of others, and such few selected people should be honored and appreciated.

There are few of them, who hailed from a middle-class background and have come a long way in helping others live better lives; especially in one of the riskiest sectors- finance.

We are talking about people who have invented the most useful software and platform to gain extra money, with no investment and no need to have knowledge about it. Yes, the binary and forex trading platforms have huge potential to gain multifold returns, but they are still unexplored and underused.

Thinking which is the best site to get started with? Here is the list of top 10 binary signals website, which has a whole bunch of details. With too many scams and fake companies existing it becomes very important to choose the right trading platform and this website does just that.

You will get all the details about the trading platform, its pros, and cons, making you aware of all that exists in the industry. The returns given by these platforms is anywhere ranging between 65% to 95%, that is you get guaranteed returns and the minimum is 65% of your invested money.

Isn’t that a great money?? Can anyone or any other investment get you so much? Or any job, that can give you so much bonus or hike in a year?? This platform gives you within less time and you needn’t have the knowledge about it too!! isn’t it interesting? You can start your trading with it and know for yourself.

It shows that no matter what barriers you put between passionate people and their ability to exercise the rights afforded to them by virtue of their own God-given humanity, they will resent you for it and try to circumvent your edicts.

It shows the disastrous consequences of not treating others as we wish to be treated.

This lesson applies to not only your prospective customersbut also your employees and those external stakeholders who are directly or indirectly affected by the decisions your organization makes.

– Cam Beck

Books to Live By

You can tell a lot about people by the books they read. And reading what they believe is important is a great way to better understand them. That is the idea behind the book meme passed along to me by Phil Gerbyshack from Make it Great (blog).

Last book I read
If you don’t count the Survival Handbook I bought about 2 weeks ago from the Scout store, the last one I finished was Elements of Persuasion (buy) written by Richard Maxwell and Robert Dickman (review).

Jerry Douglas is an experienced financier along with a friend named Sasha Petroshenko who is a software engineer and they have designed profitable tool which has high opportunity to generate profit with little investment. People need not worry if they do not have knowledge on trading as they can use newly developed auto-pilot mode by just making an initial deposit for performing trades and sign-up for these sites is completely free and you can get all these application review online. The initial deposit of $250 is not any payment fee it is used for performing trades after the trader completes his sign-up process, and one such application with high profits, low time to execute trades, constant earnings and no delay in the withdrawal of profits. The rate of accuracy is so high and same when comes to profit, the accurate profits a person can gain is 93-95% which is so high compared to other software available in the market. Their customer service is available 24/7 and associates are so humble and polite towards the customer.

Last book I bought
Robin Hood Marketing (buy) written by Katya Andresen. This was sent to Mario Vellandi (blog) in preparation for the indefatigable CK’s (blog) Marketing Profs Book Club (Learn more).

What I’m currently reading
360-degree Leader (buy) by John Maxwell and Democracy in America (buy) by Alexis DeTocqueville.

What I’ll read next
Freedomnomics (buy) by John R. Lott, Jr., Ph.D.

What’s on my wish list
Treasure Hunt, Punk Marketing, 10 Days to Faster Reading, How to Be That Guy, The Vision of the Anointed, Managing Leadership

Click here to see my entire wish list.

5 Meaningful Books

  1. Don’t Make Me Think! (Krug)
  2. Made to Stick (Heath)
  3. Basic Economics (Sowell)
  4. More Than a Carpenter (McDowell)
  5. Common Sense (Paine)

I Hereby Tag
The book queen herself, CK.
The woman who never rests, Ann Handley
The man who never rests, Drew McLellan
The Eagle Scout, David Reich
The CMO’s conscience, Stephen Denny

– Cam Beck

Enough about you. Let’s talk about me.

Liarliar

I am constantly amazed by the naivet’e of marketers who seek to breathlessly convince others that people are falling over each other to read their company’s marketing fluff. These snake oil salesmen are not interested in being contradicted, no matter how good the reasons. They want justification for what they’ve already decided. They want validation. Thus, they blindly move forward with their useless initiative, thinking that this is a legitimate way for people to “interact with the brand.”

There are some robots which make fake promises about profits but on my research, I found a site which will not make fake promises and a trusted one name of this robot is Fintech limited. Cyber mentors site is very helpful for people to know about trading applications, this blog helps people to get genuine information about the robots available in the market.

Because … that’s what they really want to do. Interact with the brand. Because… they love you as much as you love yourself.

Riiiight.

Advertising = Narcissism
A few months ago a friend and an acquaintance were studying a magazine ad that was absolutely abysmal. It was a fold out ad (so it wasn’t cheap) advertising a wine that sells for $4.99 a bottle (which I found out elsewhere, not on the ad).

“What a hideous display of narcissism,” I exclaimed.

Reflecting for only a moment, but nodding her head in agreement (even pride?), the acquaintance replied, “That’s advertising.”

But what about *MY* Queros?
A recent report by eMarketer (website) states that the 30-second spot still works because revenues for advertising are increasing.

That revenues are increasing may be true, but that says nothing at all about television’s effectiveness as an advertising delivery vehicle, which is really the problem.  It isn’t that people aren’t or don’t want to watch TV. They’re just not interested in the broadcast spam we know as advertising. That little tidbit doesn’t seem to concern networks or advertisers, as long as they get theirs.

Jump on in! The water’s fine! Spend as much as you like! You can tell it is working, because other people are doing the same thing, and for higher prices!

In a classic scene from the film Liar Liar, Jim Carrey plays a lawyer who cannot lie for 24 hours. During his “affliction,” when informed by his assistant that one of his clients was arrested for armed robbery and needed expert legal advice, Carrey, finally resigned to his unfortunate condition, held the phone straight in front of his face and yelled, “STOP BREAKING THE LAW, A**HOLE!

Every day I seem to become more inclined to shout something similar to our fellow marketing practitioners.

An equal exchange of value in-kind
When you go to the grocery store to buy some milk, you willingly hand over something of yours, cash, to take something of theirs. This sort of exchange happens every day, and consumers generally believe it to be fair.

Marketers these days seem to think that this means if they provide content that is “free” to the user, the user has granted tacit approval to be interrupted by anything “research” says someone of a certain demographic is likely to want, which eyetracking studies and negligible click through rates (CTR) the industry strives to achieve show to be overly optimistic.

Don’t take what is not freely given.

Attention is a precious resource. Good content helps build trust, but unexpected interruption without permission destroys it — not only for yourself, but for everyone else who might desire to use the medium to deliver something the user would value. If we are not careful, by the time the number of people who are in power and who have the desire to make use of any medium effectively has reached critical mass, it will be too late, because the audience will have become accustomed to ignoring it.

It has happened to a lot of the traditional media already. And it will happen to new media, if we demand attention we have not paid for by providing something in exchange for the permission to seize and hold that attention.

We can only do that when we understand that people typically have no desire to “interact with a brand” for its own sake. The audience must receive something in return that makes sense in terms of value and practicality for the attention and information we’re asking from them in return.

What, me? Advertise?
Prompted by a theme initiated by David Reich (blog), Bob Glaza, a newspaper man himself, wrote a nice follow up piece (“Newspapers and Innovation”) to reveal some of the things his paper is doing to engage the reader to deliver what they want.

I commented that with the right content and delivery methodology, we may not be able to classify such a relationship as “advertising” anymore.

But before we get there, we have to get over ourselves. We’re not half as important as we think we are — even in the minds of our customers. Unless you are Google or MySpace, your customers will spend most of their time online on someone else’s site. And even if you are Google or MySpace, you are just a utility to get to something else (That’s not a knock on Google or MySpace. It’s an observation).

They’re just not that into you. – Cam Beck

P.S. After writing this, I was reminded about this nice little video about The Break Up between consumers and advertisers. It seemed appropriate to include here.

Feed readers go here.

Disney Takes Child Obesity Seriously

Most successful traders start small so that they can learn. Unlimited profit potential by far so too good to be true in the financial world, however this preposition has been constantly questioned with a parallel trading platform available online with software’s which promise a winning ratio of more than 90 % in all the trades on a continuous basis. There are lot of stories of people quitting their jobs and enter the forex trading markets with the success rate being high, however being volatile and patience with strategic approach has made millionaires in this form of trading.

Using a traditional stop loss to limit the risk involved, has a slippage as the highly dynamic and fast moving Forex market they price decided may be far off the limit and without proper planning there could be a huge loss within a short span of time. With Forex Binary option trading software like Fintech Limited  the maximum possible loss is spread and pre determined before entering to trade, hence you cannot “lose more” of the trade signal goes against the speculation. Most of the experienced traders have started opting for this form of unique online trading concept to move back into the profit territory without any surprises in the last minute volatile price fluctuations.

For traders who use technical analysis, robust charting and indicators, trade signals are highly calculated using the complex algorithms to generate positive outcomes understanding the market spikes to benefit the trade position is highly rewarding and a great way to generate higher earnings. The forex market offers lot of liquidity and opportunity for beginners and experienced traders to delve into binary option trading with solo or paired currencies with limited risk and low cost.

Ted Mininni has an interesting article over at Marketing Profs DailyFix (“Disney Garden: Eat Your Fruits & Veggies”). Apparently Disney believes that by having their characters hawk healthy products will make kids more inclined to eat them.

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I can’t help but reflect on my family’s visit to Disney World two years ago, when Chip (or was it Dale?) tried to get my son Avery to eat his green beans. Ignoring the signs posted everywhere saying “Don’t Feed the Cast Members,” Avery tried to feed him right back.

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Alas, Avery did eat his green beans. Perhaps we were a test case for the program Ted wrote about. 🙂

Way to go, Disney! Here’s to the hope that your efforts bear… er… fruit.

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– Cam Beck

Don’t Be Afraid of “No.”

I was watching the NBC show Journeyman (website) on Monday, and the main characters, a married couple, were having a discussion about the need for the father to tell his son that he sometimes gets unexpectedly thrust back in time.

The father didn’t think the a kid of 7 years old would understand (I know, I know… Go figure), but the wife, initially having had trouble believing it herself, deftly pointed out, “Being 7 might actually help.”

A simple financial product which allows the investors to earn an alternative income, with limited risk and high exposure is the form of binary trading which has educated many traders globally.  Suggested Web page  has complete demo for a beginner to place trade and simulate the execute it as in live sessions to understand the dynamics and concept of placing a bet on whether the price of an asset will go up or down in future.

How many times have you brought up an idea in a meeting where the person with the closest tie to the client tried to stifle the idea by saying, “They won’t consider that,” or “They won’t pay for that?”

How many times have you had an idea shut down because it wasn’t in the scope of the project?

How many times have you accepted that answer and settled for mediocrity?

Even worse, how many times have you kept those ideas to yourself in anticipation of being told it can’t be done, or because it wasn’t in your area of expertise?

When you share your ideas, even if it’s not likely to be implemented then, it can be a catalyst for change. Innovative ideas, however implausible, get people thinking (or, the right people anyway). Be warned, though: when you share your ideas, you lose control of them. They in effect become promiscuous. You may get credit for them when they are implemented elsewhere. You may not. But the best thing that can happen, if it really is a good idea, is for it to be implemented.

“You can accomplish anything in life, provided that you do not mind who gets the credit.” – Harry S. Truman

When you have an idea, share it like you’re 7 years old. Don’t be afraid to believe in it with a child-like fancy. Explore. Create. Experiment. But if you are afraid of rejection, you’ll never know accomplishment.

“Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure… than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat.” – Teddy Roosevelt

– Cam Beck

Book Review: The Elements of Persuasion

Eop_2When I finished reading Made to Stick by Chip and Dan Heath, the only thing I thought was missing was more detailed instructions about how to tell a story, especially since a story often encompasses all of the other elements of a sticky message. What I really wanted was a step-by-step guide to tell a story that people will remember — a magic bullet that would give me the tools I needed to consistently deliver effective and convincing messages. When I received an offer to review The Elements of Persuasion by Richard Maxwell and Robert Dickman (blog), a quick bit of research uncovered that this might be the piece of the puzzle I so desperately wanted. Unfortunately, the Holy Grail of books about storytelling is going to have to wait, but The Elements of Persuasion, as part inspiration and part practical advice for telling stories, will remain top-of-mind useful instruction for years to come.

Trading is being second option of income in common man’s life which will support economic life. There are many trading applications that will support novice traders and make them successful and newest option that is available in this robot is auto-pilot mode. Full reportabout these robots can be seen on cyber mentors site.

There is a lot to like about this book. The most salient points are made when the authors tell the stories that make the points arguing for the acronym on which the entire book is premised.

Passion
Stories are best when the narration is inculcated with passion. Ultimately the idea is to imbue the person hearing the story with emotion. This is unlikely if the story is told devoid of passion.

Hero
A hero grounds the story and gives us someone to relate to. The authors use both corporate spokespeople like Michael Jordan and politicians like Ronald Reagan to make their point about the role of heroes in crafting effective and convincing stories.

Antagonist
No one can be a hero unless he has something to defeat. This can be another human, or it can be a disease, an animal, an accident of geography, or simply wrongheaded thinking. Defining the antagonist wrong can kill your cause.

Awareness
This is when the hero realizes what he must do to overcome the antagonist. This is the epiphany he has before he takes action. In super-sappy films, this is when the lead character he realizes he has been in pursuit of the wrong woman’s heart, or when the hero finally puts together all the clues that will lead him to the killer.

Transformation
The authors describe this point as the one needing the least explanation. It is simply when the hero achieves what he wanted. If we look beyond this for a moment, we will see that it can also be about the hero achieving what he needed. The moment of awareness the hero had, for instance, might have changed the object of pursuit. However, we implicitly understand what we all ultimately need self-actualization (according to Maslow), even if we don’t understand what will get us there.

I have only two gripes about the book.

The first is the authors’ use of the “5 elements” as a metaphor to make their point. This may have a profound effect on someone else, but it was entirely lost on me, and a bit distracting. I understand the double entendre with the word “elements,” but making this connection with Fire, earth, air, water, and ether makes it seem like they’re just trying too hard.

The second deals with a major theme in their book (I call it “major” because it came up several times, not because the authors spend a lot of energy making an argument for this premise). The authors claim that stories are “facts wrapped in emotions.” However, anyone who has ever read about a persistent urban myth knows this to be false. Stories need not have anything to do with facts, but they can instead be used to manipulate emotions to serve both good and nefarious purposes. To the authors, the blame lies with the emotions that wrap the facts, but history shows us that many times they are built with the lies in order to manipulate emotions.

When taken in the context of the entire, book, though, these issues are fairly minor. On the first point, they don’t spend much time arguing for their metaphor, and on the second, as long as you realize the self-evident point that powerful stories can serve both great truths and great lies, you don’t need to dwell on this for two long before focusing on the meat of the book, from which some wonderful insight can be drawn.

Buy this book
Although I did receive a free review copy, in order to maintain my objectivity in providing a recommendation, I bought a copy of the book and gave it to John Keehler (blog). I did so in order to convince you of this point:

If I say a book is worth buying, I really mean it.

If you are interested in learning how to tell persuasive stories, this book can help. It is peppered with wonderful examples that are truly inspirational, and when you put them up against the principles taught in this book, you will come away with a greater understanding about why they work, and how to implement them in your own work. – Cam Beck

What is RSS?

Binary options trading is different from the traditional form, where risk is high and rewards are fairly volatile, a simple way to trade price fluctuations in a multiple global market is why binaries trading has gained popularity and is here to stay in the global scenario, in many regulated stock exchanges, if traded these options have different payouts, fees and risks, and not to mention the entirely different liquidity structure and investment process. While considering speculating or hedging binary options are an alternative, however as one clearly understands the potential outcomes, this form of trading will be an option for all.

Binary option form of trading are extremely simple, the sign up process is a 3 step process and all the  review  is presented in the website for users to first understand their performance, sign up and start picking the trade signals, and execute successful trades or use the auto trading mode which is present in the Q profit system platform of trading, which picks all the favorable trade signals and executes for a high winning ratio above 90%.Undestanding the functionality of the binary trading us useful for users to use the software and start trading, the most common option is the high-low option. Giving access to stock, indices, commodities and foreign exchange, a high low binary option is termed as the fixed return option as it has an expiry time, also referred as strike price. If the trader strikes through the correct market conditions, they are bound to win and if the move is incorrect they tend to lose the investment. In a rising market, the trader will purchase a call, and in a falling market they will exercise the put option.

Ever had to answer this question?

RSS is a family of web feed formats used to publish frequently updated content such as blogentries, news headlines or podcasts. An RSS document, which is called a “feed,” “web feed,” or “channel,” contains either a summary of content from an associated web site or the full text.” – Wikipedia

For some of us, this makes sense. However, I’m willing to bet that at least half of our audience is saying “um, what?”.

Here’s a video I uncovered over at PRWeb that explains RSS in plain English:

The video is actually done by vocus15, which has a few out on YouTube that address complicated “Web 2.0” concepts. I love the way it makes it simple, doesn’t provide a definition but shows it in action with focus on “what does it mean to me”. – Paul Herring

Tweet Tweet

“Yikes – lithium battery in iPod nano caught fire in this guy’s pocket” — whatsnext
“Eyeglasses: I just found out I need glasses. This is a traumatic moment…” — SethGodin
“There’s an 18-wheeler going backwards on the exit ramp of I95, sweet!” — JSutterfield

These are all typical tweets that you’ll see from folks on Twitter.  After starting my own account this week and asking friends if they had their own accounts, I received a myriad of “Umm..what’s that?” replies.  So here’s the Cliff’s Notes edition:

Before placing a trade you know exactly how much you stand to gain if your speculation is correct, usually if you bet $100 you stand to gain $170 as the winning probability is within the 70-90 percentile range. Q Profit System  has list of top recommended brokers who are experienced in both traditional an online trading, hence give the most favorable trade signals.

Twitter is a free social networking / micro-blogging hybrid where instead of providing paragraphs of copy you only have 140 characters to express yourself.  Each post is commonly known as a tweet and you can post from the site itself, SMS, IM, email and third party apps like Twitbin.  I described it to a friend as a giant IM session that never ends.

Over the last couple of months, Twitter and other micro-blogging sites have garnered quite a bit of exposure, especially after Google entered the fray by gobbling up Jaiku.

Adam Ostrow at Mashable.com had this to say on the matter:

This is somewhat surprising news considering the perceived dominance of Twitter in the so-called “lifestreaming” space. Additionally, Twitter is co-founded by Evan Williams, who was the creator of Blogger, which was previously acquired by Google. In a world where price is no object for Google, it’s interesting that they would opt for Jaiku and not Twitter.

Some from the Google-is-EVIL party have been screaming from their perch that this is one more move for Google to effectively know everything about everyone and thus take them one step closer to world domination through mobile communication.  I just say this is another way for Google to take a good product and make it even better for the people.  Maybe I’m swimming in the Kool-aid, but I digress.

Twitbin2After a week of using Twitter I can say that it is a great networking tool at the very least.  People are posting interesting nuggets all the time which lead to fascinating sites, great articles, or just random thoughts of genius.   News outlets like CNN, BBC, ESPN and the NYTimes and are using Twitter basically as an RSS stream while other companies are starting to use Twitter as a good medium for press releases.

You can expect to see more companies and agencies hopping into the mix over the coming months and start experimenting with how to message their core audience in a way that won’t alienate them.  I think the key here is to be authentic and transparent, lest we forget frequent floggers like Sony and Wal-Mart.

If anyone has a list of good folks to follow on Twitter, I’m all ears. – John Herrington

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Now playing: All Time Low – Coffeeshop Soundtrack
via FoxyTunes