About ChaosScenario

The Reason

  • The ChaosScenario is a blog written by several authors on what’s happening and our opinions on media, advertising and marketing in general. Our hope is to provide insight into the Chaos that marketers are facing as the forces of technology, consumer apathy and marketing integration shape our world.Email ChaosScenario: chaosscenario@yahoo.com

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The Authors

Here are the authors, to date, of the ChaosScenario.


Pete Lerma
Pete’s career began in offline, working on accounts like Coca-Cola and Subway for six years. He’s spent the last eight years with Click Here, the on-line unit of The Richards Group, where he leads the interactive efforts for brands like Hyundai, Nortel and Travelocity. He is on the board of the DFW Interactive Marketing Association and is a regular contributor to ClickZ.

JohnJohn Keehler
John spent the last 8 years becoming an interactive “jack of all trades.” He specializes in emerging technologies and alternative marketing such as blogging, viral marketing and pod-casting. Since joining Click Here, he’s worked closely with clients such as Hyundai, The Home Depot, Nokia and Nortel. John is also the author of Random Culture, a blog about on-line marketing trends.

Paul HerringPaul Herring
Paul spent eight years on developing Internet strategies for clients like 3M, Daimler Chrysler, Halliburton and Allstate while working with agency.com. He’s worked in areas of marketing from site builds to ads to emails, in roles from project manager to client partner to strategist. Now he’s with Click Here, the on-line unit of The Richards Group working for clients such as Travelocity, Hyundai, Atlantis and Zales.

Brian_1Brian Linder
After earning degrees in English and Interactive Design, Brian logged two years building and selling his own web design shop and is now in his 6th year as an art director with Click Here. His concepts have solved problems for phones, banks, refrigerators, video games, food, travel, cars, apparel and the list could go on. His work has been published in Graphis and received recognition from Ad TEch, The One Show, DFWIMA and IMedia.

CortgormanCort Gorman
Cort spent the last 21 years planning offline media. He started at t:m and worked on such accounts as American Airlines and Pace Picante Sauce. Cort joined The Richards Group where he did offline media planning for 17 more years for Continental Airlines, Cole-Haan, Motel 6, Neiman Marcus, and Travelocity.  Now he’s with Click Here, the interactive unit of The Richards Group, where he leads the on-line media group.